Web Writing
2:19 pm
Thu June 13, 2013

Best Practices for Web Writing [VIDEO]

Write like your hair is on fire!
Credit KatieKrueger / Flickr

 This session examines techniques for webifying your radio story for the online audience. We also explore what makes a great web-native story.

We will also take a look at how to manage your time when producing content for several mediums. Some questions to ask: 

1. Who is my audience?
2. What is most relevant?
3. What is the best use of my time? 

If you're looking for some inspiration, take a look at the work of some of these excellent journalists in broadcast:

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4:43 pm
Mon June 10, 2013

How To Have That "Analytics Conversation" With Your Reporters

Credit via flickr/writetoreply (CC-BY)

We're working on a broader best practices document to outline methods for engaging the newsroom in analytics. For now, though, here's a way to start the conversation. No metric is a one size fits all. But there are two high level questions that should form the basis for any benchmark. Those are:

Is my audience growing?
Is my audience engaged?

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12:24 pm
Wed June 5, 2013

You Should Really Watch This Webinar on the Elements of a Good Headline [VIDEO]

Don't forget your headline!
Flicker user reinvented Flickr

What makes a good headline?

This webinar covers how you should think about headlines, how you should approach them and some ways you can go about writing them.  

Good headline writers to watch: Gawker, Quartz, The Atlantic Wire and Forbes.

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Social Media News Training
4:08 pm
Fri May 31, 2013

The #NPRKnight Spring Twitter Contest Winners Are...

Congratulations to the #NPRKnight Twitter scavenger hunt contest winners! 

(Read more about the tasks in the scavenger hunt and how the winners were selected in "How the #NPRKnight Scavenger Hunt Contest Works.")


Drum roll, please...

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My So-Called Digital Life
11:42 am
Thu May 23, 2013

A Peek Inside Keith Jenkins' Digital Life

Keith Jenkins
Credit Mito Habe-Evans/NPR

People involved in public media share how they wade through the digital news deluge. This month we spoke with Keith Jenkins, supervising senior producer for multimedia at NPR.

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Editorial Monthly Newsletter
10:46 am
Thu May 23, 2013

Station Spotlight on WABE and Training Updates

Dennis O’Hayer Tries Comedy
Credit YouTube.com/WABEnews

Ahh May, the month of mothers, flowers, World Press Freedom, the Kentucky Derby and… of course news training. We love hearing about your adventures in digital storytelling. Since sharing is caring, send us an email about your endeavors, and we may feature you in a future newsletter.

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Social Media Marketing
2:47 pm
Tue May 21, 2013

5 Lessons from WABE's Most Successful Pledge Drive (Ever)

What if Steve Goss were a Kindergarten Teacher?

WABE’s latest pledge drive resulted in 15,393 pledges and $2 million. The results weren’t a coincidence – WABE’s staff tried some new things and had a smart plan to get their listeners and readers pledging away. After noting their huge success, we asked Jason Parker, WABE digital media strategist, how it all happened. Here are five (ok six) lessons Jason shared.*

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5:13 pm
Fri May 3, 2013

Cover Relevant, Local Topics With Aggregation Techniques [VIDEO]

Credit courtesy FOAM museum, exhibit by Erik Kessels

Aggregation is just another word for using your resources wisely. The technique can be used on all types of stories ranging from weather to politics to breaking news.

In this webinar, we cover the basic requirements for aggregation on the web, how to find visuals to accompany aggregated posts, and how to make YouTube's search functions work for you when looking for videos for your site.


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Social Media
10:10 am
Fri May 3, 2013

Your Guide to #NPRKnight Social Media Training

Time to Tweet
Credit via MDGovpics (CC-BY)

Welcome to the social media part of our training! This page has everything you need to guide you through the next three weeks, so bookmark it, and email Teresa if you have any questions at tgorman@npr.org. 

The next three weeks will focus on the practical ways you can use social media for reporting, audience growth, story mining and content creation. 

May 6-10

The first week of social media training focuses on making the most of your station's Facebook page. We also begin our Twitter contest, which you can learn more about here.

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10:22 am
Thu April 25, 2013

The Elements of Photography and Visual Storytelling [VIDEO]

Capturing THE moment while on assignment.
Credit Sam Sanders/NPR

In this webinar, multimedia trainer Kainaz Amaria, takes you on a photographic journey from understanding the fundamentals visual storytelling to what makes a good image and how you can make (not take) better portraits.

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