Introducing Our DS Product Lines

Helping stations win their local markets with Content & Distribution, Revenue & Marketing, Analytics, Editorial, and Preferred Partner products and services.

In the last four years, NPR Digital Services has launched a joint partnership to invest in a suite of tools and services to serve Member stations' digital strategies. After those four years of building, rolling out, and upgrading tools, it's time to focus on portfolio maintenance to prepare for our next leap forward together.

For Core Publisher stations, we are launching the next generation of Community Calendar, replacing our old Public Interactive Events platform that we will retire at the end of this summer. We hope that you’ll be able to use the updated events functionality to engage your audience in real life, not just over the air or on your website.

Sample sustainer upsell modal window
Visual design: Adam Kiryk

As we confirm our Summer 16 feature release schedule for Marketing Forms, we have opportunities for you to provide our team with valuable feedback on these upcoming features:

1. Real-Time Pledge Reports Survey (May 6)

Thank you for your feedback about using our two real-time pledge reports (Member Comments and Pledge Revenue Summary) since our initial release last fall. As part of improving these reports, we need some more information about your expected use of reporting during pledge drives in order to plan future development.

Community Calendar, Core Publisher’s latest set of features for creating, listing, and promoting events, is ready for stations. Check out the video below to get an overview.

Review the webinar archives below from May 4th, where Justin Brown and Rakiesha Chase Jackson discussed:

 

NPR One listeners are significantly younger than our traditional broadcast audience: 40% are under 35 years old.

31% of NPR One users claim they are not broadcast radio listeners. 27% of NPR One users say that they listen 

  more often to your station as a result of listening to NPR One.

Make sure your branding is how you want it in NPR One, so listeners in your area know who you are.

WBUR, one of Boston’s two NPR stations, airs more than 25 hours of locally-produced programs and reaches approximately 500,000 listeners each week — in addition to running a significant digital operation. We were thrilled to send a team from Digital Services to visit their offices and see what they do.

In mid-February, Jackie McBride, Jenny Golden, Molly Holder, Robin Garner, and Simon Xia from Digital Services went to WBUR, where we met with people involved in content creation, software development, membership, and underwriting.

Man looking at smartphone
Adam Kiryk

In the process of creating and rolling out our responsive theme for Core Publisher, we did a lot of research to help us make an outstanding product. However, now that more than five million end-users visit Core Publisher sites every month, we wanted to investigate how it performs — usability-wise — in the real world.

Over the past few years we've used our station analytics data to learn a lot about our digital audience. Recently we've been looking at the characteristics and behavior of our users over a longer timeframe through a Google tool called BigQuery. We call this endeavor our Digital Conversion Study and have previously publish our insights about donors and our insights about repeat users.

Robin Hood Radio, which proudly calls itself "The Smallest NPR Station in the Nation," is based in Sharon, Connecticut, a rural community of about 3,000 people in the northwest part of the state. On January 25, Adam Kiryk, Andric LibreSinn, and Benjamin Wilson from Digital Services drove to their office — a converted residence on Main Street — to learn how they run the station.   

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We are here to help!

Our Help Center contains links to product FAQs, training videos and a link to our support form.

Read the Latest from Digital Services

What we know about our repeat users (digital conversion study)

In July, the Station Analytics team started an on-going investigation into the long-term site interaction trends that correlate with higher levels of site engagement and donation. Recently we shifted our focus from donors to repeat users of our sites with the goal of better understanding our loyal audience. Here's what we were able to learn about visitors who come to our sites more than once. Our standard Google Analytics numbers have been misleading us. When looking at our regular reporting...
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Community Calendar: The Beta Release

Last November, we promised to release a new set of features for creating, listing, and promoting community events within Core Publisher starting this winter. Our team has been working hard, and we’re pleased to announce that the beta version is now live. What do you mean, "beta" version? It means we're working with a few stations to stress-test Community Calendar under diverse conditions in order to expose — and fix — potential problems before they cause meaningful trouble. We know how...
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Webinar Recording: Introducing Salesforce Marketing Cloud

Recording and slides from the 10/1/15 webinar introducing NPR Digital Service's new email marketing service for NPR Member Stations powered by Salesforce Marketing Cloud (formerly Exact Target). All stations using the old Pulse/Lyris email marketing system will need to move off the old system before 2/26/16. Please contact us with any questions. Webinar Recording: Webinar Slides (PDF)
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NPR DS gathers & coordinates SoundExchange royalty reporting for entities covered under CPB and SoundExchange agreement through 2020.