Introducing Our DS Product Lines

Helping stations win their local markets with Content & Distribution, Revenue & Marketing, Analytics, Editorial, and Preferred Partner products and services.

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Below is an update on what's being worked on for the NPR DS Marketing Forms this summer.

In this update:

Real-Time Pledge Dashboards Update

In the fall, when we did our last semi-annual PubMetrics presentation, the news about public radio live streaming wasn't great. After years of steady growth, we saw streaming cume and total listening hours level off.

2016 looks very different. Total listening hours are growing again, up 14% year on year for Q1 when we look at a broad range of 240 station streams. Cume is up 8%. More people are listening, and listening time per session also ticked up in Q1.

What's happening on your website right this second? How many people are there and what are they doing? Are there things you should know right now that could inform what stories you publish or where you invest more time?

WAMC/Northeast Public Radio, headquartered in Albany, New York, is a public radio network serving parts of seven northeastern states. On March 9, Rakiesha Chase-Jackson, Asli Binal, Michael Fussell, Jackie McBride and Justin Brown, all from NPR Digital Services (DS), paid WAMC a visit to spend some time with their team as part of our Inside/Out Project.

Newscasts overall perform really well in NPR One. But, here are a few things we’ve learned recently about how you can make the most of your local newscast in NPR One.

1.       They are shorter than 5 minutes long. There is a sharp drop in performance once newscasts get over 5 minutes in length.

On March 9, 2016, the Digital Services Inside/Out tour touched down in Troy, NY for a visit with the team from WMHT and WEXT at their studios nestled in the Rensselaer Technology Park. Rakiesha Chase-Jackson, Jackie McBride, Asli Binal, Justin Brown and Michael Fussell from the NPR Digital Services team spent a few hours with Mary Gribulis, Interactive Media Director, and Chris Wienk, Vice President of Radio,  for an in-depth and informative conversation about their stations and their digital strategies.

 

In the last four years, NPR Digital Services has launched a joint partnership to invest in a suite of tools and services to serve Member stations' digital strategies. After those four years of building, rolling out, and upgrading tools, it's time to focus on portfolio maintenance to prepare for our next leap forward together.

For Core Publisher stations, we are launching the next generation of Community Calendar, replacing our old Public Interactive Events platform that we will retire at the end of this summer. We hope that you’ll be able to use the updated events functionality to engage your audience in real life, not just over the air or on your website.

Why do we need an API strategy?

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As we confirm our Summer 16 feature release schedule for Marketing Forms, we have opportunities for you to provide our team with valuable feedback on these upcoming features:

1. Real-Time Pledge Reports Survey (May 6)

Thank you for your feedback about using our two real-time pledge reports (Member Comments and Pledge Revenue Summary) since our initial release last fall. As part of improving these reports, we need some more information about your expected use of reporting during pledge drives in order to plan future development.

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We are here to help!

Our Help Center contains links to product FAQs, training videos and a link to our support form.

Read the Latest from Digital Services

What we know about our repeat users (digital conversion study)

In July, the Station Analytics team started an on-going investigation into the long-term site interaction trends that correlate with higher levels of site engagement and donation. Recently we shifted our focus from donors to repeat users of our sites with the goal of better understanding our loyal audience. Here's what we were able to learn about visitors who come to our sites more than once. Our standard Google Analytics numbers have been misleading us. When looking at our regular reporting...
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Community Calendar: The Beta Release

Last November, we promised to release a new set of features for creating, listing, and promoting community events within Core Publisher starting this winter. Our team has been working hard, and we’re pleased to announce that the beta version is now live. What do you mean, "beta" version? It means we're working with a few stations to stress-test Community Calendar under diverse conditions in order to expose — and fix — potential problems before they cause meaningful trouble. We know how...
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Webinar Recording: Introducing Salesforce Marketing Cloud

Recording and slides from the 10/1/15 webinar introducing NPR Digital Service's new email marketing service for NPR Member Stations powered by Salesforce Marketing Cloud (formerly Exact Target). All stations using the old Pulse/Lyris email marketing system will need to move off the old system before 2/26/16. Please contact us with any questions. Webinar Recording: Webinar Slides (PDF)
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NPR DS gathers & coordinates SoundExchange royalty reporting for entities covered under CPB and SoundExchange agreement through 2020.