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#PMDMC16 Wrap-up and our takeaways

Aug 19, 2016

  Perhaps we're a little biased because it was in our backyard, but we had a great PMDMC this year. With over 60 sessions offered, as well as mini-courses run at DS University within the NPR booth, we at Digital Services had much to discuss with you at the show and amongst ourselves after returning to the office. 

First, we want to thank all of you who spent time with us in the NPR booth throughout the week. Whether you attended a course, played games with us, or stopped by for a chat, it was great to see you in person!

NPR One Membership Leads: Things to know and things to do

Aug 17, 2016

Each month you download lists of emails of your NPR One listeners. But, then what?

That’s a question we heard from a lot of you at PMDMC in Boston. As a network, we’re still figuring out how to best use these leads to turn NPR One listeners into donors. We’re looking forward to working and learning along with you.

But we aren’t starting from scratch. Here’s what we’ve heard and learned from stations that are already engaging with their NPR One leads.

Thank you for joining us yesterday for the NPR One - Improving the station experience webinar!
 

Asli Binal, Tamar Charney, Tejas Mistry, and Janeen Williamson discussed:

 

  • Simplifying NPR One Newscast Requirements - .WAV Now Accepted
  • NPR One Newscast Expiration Options - Now you can select your expiration 2, 4, 6 hour
  • Improvements to Station Branding within NPR One - Search by zip code, call letters, AND organization name 

 

In support of our recent announcement that effective September 30, 2016, NPR Digital Services is transitioning its streaming service from Limelight to Triton Digital, we have added a new player option for Core Publisher stations specifically for Triton Digital streams.  The Triton Player is now an option for your station to select in your Core Publisher Stream Management options.  

Triton Player Features include:

We’re happy to announce that new versions of the NPR Story API Plugin for WordPress and for Drupal have been released and are available for your use!

Why should I use the NPR Story API Plugin?

NPR Story API Plugin can be added to your WordPress or Drupal site with minimal technical expertise. This will allow you to easily:

NPR One Newscast Expiration Options

Podcasting is an important tool in the digital landscape for sharing your station content.  We’ve received great feedback from stations regarding podcasting capabilities in Core Publisher.  We’ve heard you and we have taken steps to improve the way Core Publisher manages podcasts!
 

We want to give a special thank you to our diligent podcast pilot group for helping us test these updates on their live Core Publisher sites: Vermont Public Radio, KUOW, KMUW, Michigan Radio, and Southern Carolina Public Radio.

We are working on integrating new features from Salesforce Marketing Cloud into the NPR DS station accounts.  Below is more information on what is available now, and what's coming later this year:

Admin Mobile App for iPhones -- Available now!
Share results of your email campaigns away from your desk

If you’re using a iPhone (Android version is coming soon), you can now download a free Salesforce Marketing Cloud mobile app to manage, view and share results of your email campaigns without being tethered to your desk.

Sample sustainer upsell modal window
Visual design: Adam Kiryk

Below is an update on what's being worked on for the NPR DS Marketing Forms this summer. 

**Update** More information is available in the recording & slides from the Summer Updates Webinar held on 7/7/2016:

In the fall, when we did our last semi-annual PubMetrics presentation, the news about public radio live streaming wasn't great. After years of steady growth, we saw streaming cume and total listening hours level off.

2016 looks very different. Total listening hours are growing again, up 14% year on year for Q1 when we look at a broad range of 240 station streams. Cume is up 8%. More people are listening, and listening time per session also ticked up in Q1.

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