Want to make your Google Analytics data better? Stop what you're doing and take a moment to check your filters. Unlike like your car or your appliances at home, these filters won't get dirty but they might be out of date.  A good first step is to make sure you have the 3 recommended views: 

This 5 week tune up will include quick things that you should do to get better data out of Google analytics. If you haven’t been following along, it isn’t too late to catch up by checking out the other posts. Here’s the latest:

This 5 week tune up will include quick things that you should do to get better data out of Google analytics. If you haven’t been following along, it isn’t too late to catch up by checking out the other posts. Here’s the latest:

This 5 week tune up will include quick things that you should do to get better data out of Google Analytics. If you haven’t been following along, it isn’t too late to catch up by checking out the other posts. Here’s the latest:

Understanding where your traffic is coming from is critical to understanding your audience. It allows us to create goals around content promotion, membership and growth. We can even develop better websites if we know how people are finding us. There are a few things you may need to do in order to ensure that data is correct. 

In the past our analysis has looked at user behavior to try and understand how different users interact with content and what drives them to return. In the September 2017 webinar we took a look at how station strategies play a role in the size of their loyal website audience (users who visit 3 or more times in a month). Here are 3 things we discovered:

This is a guest blog post from our friend Michele Murphy at KQED who has had initial success with her Membership Leads email marketing campaigns and is expanding them in the near future. Take a peek at her plans below, and get more detail by viewing the recorded analytics webinar here.

A key element of bringing the Digital Services team down to headquarters in DC is physical migration of our technical operations for our DC-based team to manage ongoing maintenance and improvements.

As we plan to move our data center, including servers that support Core Publisher, a DNS update is required for ongoing functionality. For those stations whose DNS is handled by NPR Digital Services, we will complete the update for you. For those stations that manage their own DNS, say through a domain registrar like GoDaddy, a settings update is necessary.

Member Station website audience crossed an important threshold in July 2017. For the first time since NPR has been tracking aggregate station web traffic, there were more sessions on mobile devices that on desktop/laptop devices.  

Here's why it matters:

Introducing the Digital Network

Aug 10, 2017

Welcome to our introduction series on the Public Radio Digital Network. Over the past year, in various conferences, convenings and email communications, Chief Digital Officer Tom Hjelm and other members of NPR’s senior management team have been sharing the strategic vision of the Digital Network.  This series is intended to provide further context and information on the Network and the priority initiatives that will support it. 

We’ll begin with a summary of our goals and approaches.

This blog post is part of a series on the Digital Network, a collaborative digital strategy committed to increasing public radio audience and impact. We’ll be breaking down the essentials services that make up the Digital Network, starting with publishing. For an overview of the Digital Network approach and goals, click here.

What do we mean when we say Straightforward Publishing:

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Our Help Center contains links to product FAQs, training videos and a link to our support form.

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Last week was our monthly analytics webinar, where we gather together the top insights across the system on both audience and engagement. As you might expect, election coverage was a big focus for the system this month, and we broke down audience consumption of election coverage, as well as its impact on retention rate. And the results are significant: politics and election coverage had more than double the one-week retention rate of the previous 12 weeks. We also launched two big features to...

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As more and more people create podcasts, there’s a lot of competition for people’s ears. But, there’s a reason so many public radio producers are finding success in the podcasting space - we know how to tell a good story! Platforms like NPR One also help provide clues and recommendations for how you can hook your potential podcast audience. Start strong. We can’t understate how important the start of a podcast is. NPR One’s Innovation Accountant Nick DePrey examined the data and found a...

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NPR DS gathers & coordinates SoundExchange royalty reporting for entities covered under CPB and SoundExchange agreement through 2020.