This session examines techniques for webifying your radio story for the online audience. We also explore what makes a great web-native story.

We will also take a look at how to manage your time when producing content for several mediums. Some questions to ask: 

1. Who is my audience?
2. What is most relevant?
3. What is the best use of my time? 

If you're looking for some inspiration, take a look at the work of some of these excellent journalists in broadcast:

We're working on a broader best practices document to outline methods for engaging the newsroom in analytics. For now, though, here's a way to start the conversation. No metric is a one size fits all. But there are two high level questions that should form the basis for any benchmark. Those are:

Is my audience growing?
And
Is my audience engaged?

What makes a good headline?

This webinar covers how you should think about headlines, how you should approach them and some ways you can go about writing them.  

Good headline writers to watch: Gawker, Quartz, The Atlantic Wire and Forbes.

Congratulations to the #NPRKnight Twitter scavenger hunt contest winners! 

(Read more about the tasks in the scavenger hunt and how the winners were selected in "How the #NPRKnight Scavenger Hunt Contest Works.")

Drum roll, please...

People involved in public media share how they wade through the digital news deluge. This month we spoke with Keith Jenkins, supervising senior producer for multimedia at NPR.

Ahh May, the month of mothers, flowers, World Press Freedom, the Kentucky Derby and… of course news training. We love hearing about your adventures in digital storytelling. Since sharing is caring, send us an email about your endeavors, and we may feature you in a future newsletter.

WABE’s latest pledge drive resulted in 15,393 pledges and $2 million. The results weren’t a coincidence – WABE’s staff tried some new things and had a smart plan to get their listeners and readers pledging away. After noting their huge success, we asked Jason Parker, WABE digital media strategist, how it all happened. Here are five (ok six) lessons Jason shared.*

Aggregation is just another word for using your resources wisely. The technique can be used on all types of stories ranging from weather to politics to breaking news.

In this webinar, we cover the basic requirements for aggregation on the web, how to find visuals to accompany aggregated posts, and how to make YouTube's search functions work for you when looking for videos for your site.

VIDEO

Welcome to the social media part of our training! This page has everything you need to guide you through the next three weeks, so bookmark it, and email Teresa if you have any questions at tgorman@npr.org. 

The next three weeks will focus on the practical ways you can use social media for reporting, audience growth, story mining and content creation. 

May 6-10

In this webinar, multimedia trainer Kainaz Amaria, takes you on a photographic journey from understanding the fundamentals visual storytelling to what makes a good image and how you can make (not take) better portraits.