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Helping stations win their local markets with Content & Distribution, Revenue & Marketing, Analytics, Editorial, and Preferred Partner products and services.

This election has resulted in record-breaking audience both for NPR and member stations. For the past few months, our Analytics Service has been taking a look at who is visiting member station websites, and what we can learn to increase both depth and frequency of visits. 

For a complete picture of your election demographic, including recommendations for retaining this audience, visit NPRStations.org to view our monthly analytics webinar

When I was programming a station, anytime a big news event caused a listening spike, I’d think about what I could do to keep those new listeners. This election has resulted in a big influx of new listeners to both NPR One and your terrestrial signal. Now we need to keep them.

We know that strong digital strategies rely on sustained user engagement. We also know that promoting and exploring user engagement is a topic that's always on your minds, as it is ours. User engagement means not only pages per visitor, but measuring how that visitor interacts and engages with the story. 

One way this intersects with broader distribution of stories is via social sharing. After researching and exploring how to promote social sharing, we've developed new social buttons on post pages that we hope will encourage visitors to your stories to share them with friends. 

Last week was our monthly analytics webinar, where we gather together the top insights across the system on both audience and engagement. 

As you might expect, election coverage was a big focus for the system this month, and we broke down  audience consumption of election coverage, as well as its impact on retention rate. And the results are significant: politics and election coverage had more than double the one-week retention rate of the previous 12 weeks. 

Digital services is always thinking of ways to better help Core Publisher stations engage and grow their audience.  We received feedback from stations that they would like posts to be more easily identified as being related to their program(s) to better highlight their local programming and engage more with their audience.

Our new post page program identifier will do just that! Now, when you visit a post page that is related to a program(s) you will see a blue button in the top right corner of the post.  If you click on it, it will bring you to the program page.

NPR One: one more way to reach listeners during pledge drive

Sep 13, 2016

  As you gear up for your on-air membership drive, keep in mind that NPR One can help support your multi-platform messaging campaign. Many stations are reporting improved drive results when listeners encounter similar messaging across all a station's platforms. 

NPR One should be one of those platforms.

Just as you may support your on-air drive with web banners, follow-up emails, in-app messaging, and/or social media outreach, so can you coordinate your NPR One pledge spot to reflect your fund drive theme. However, make sure to tweak your key drive messaging to the younger, newer public radio audience that is using NPR One.

During pledge audio, NPR One listeners will be able to tap on their screen and go directly to the pledge page as you've designated in Station Connect. If you're looking to track donations direct from NPR One, you can use the same instructions for adding pledge audio and a pledge URL to NPR One, and input a dedicated pledge URL you only use for NPR One.

Our NPR One Local Team has been hard at work on two key goals: building stronger individual relationships with listeners and improving the station experience on the app. To both of these ends, we have some news to share.

To ensure a consistent experience across platforms and promote longer listening, we’re encouraging user profiles, recommending content using the explore feature, and getting listeners to stories faster. We’re also adding the ability to upload your newscasts as .wav files to make them easier to upload with higher quality audio.

We're excited to announce that new versions of the PMP Plugin for WordPress and Drupal have been released!

The PMP Plugins can be used to retrieve content from the PMP to add to your site, as well as to send your content to the PMP to share with other stations.

What's new in these versions?

  Perhaps we're a little biased because it was in our backyard, but we had a great PMDMC this year. With over 60 sessions offered, as well as mini-courses run at DS University within the NPR booth, we at Digital Services had much to discuss with you at the show and amongst ourselves after returning to the office. 

First, we want to thank all of you who spent time with us in the NPR booth throughout the week. Whether you attended a course, played games with us, or stopped by for a chat, it was great to see you in person!

NPR One Membership Leads: Things to know and things to do

Aug 17, 2016

Each month you download lists of emails of your NPR One listeners. But, then what?

That’s a question we heard from a lot of you at PMDMC in Boston. As a network, we’re still figuring out how to best use these leads to turn NPR One listeners into donors. We’re looking forward to working and learning along with you.

But we aren’t starting from scratch. Here’s what we’ve heard and learned from stations that are already engaging with their NPR One leads.

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