Introducing Our DS Product Lines

Helping stations win their local markets with Content & Distribution, Revenue & Marketing, Analytics, Editorial, and Preferred Partner products and services.

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NPR

 

NPR One listeners are significantly younger than our traditional broadcast audience: 40% are under 35 years old.

31% of NPR One users claim they are not broadcast radio listeners. 27% of NPR One users say that they listenmore often to your station as a result of listening to NPR One.

Make sure your branding is how you want it in NPR One, so listeners in your area know who you are.

WBUR, one of Boston’s two NPR stations, airs more than 25 hours of locally-produced programs and reaches approximately 500,000 listeners each week — in addition to running a significant digital operation. We were thrilled to send a team from Digital Services to visit their offices and see what they do.

In mid-February, Jackie McBride, Jenny Golden, Molly Holder, Robin Garner, and Simon Xia from Digital Services went to WBUR, where we met with people involved in content creation, software development, membership, and underwriting.

Man looking at smartphone
Adam Kiryk

In the process of creating and rolling out our responsive theme for Core Publisher, we did a lot of research to help us make an outstanding product. However, now that more than five million end-users visit Core Publisher sites every month, we wanted to investigate how it performs — usability-wise — in the real world.

Over the past few years we've used our station analytics data to learn a lot about our digital audience. Recently we've been looking at the characteristics and behavior of our users over a longer timeframe through a Google tool called BigQuery. We call this endeavor our Digital Conversion Study and have previously publish our insights about donors and our insights about repeat users.

Robin Hood Radio, which proudly calls itself "The Smallest NPR Station in the Nation," is based in Sharon, Connecticut, a rural community of about 3,000 people in the northwest part of the state. On January 25, Adam Kiryk, Andric LibreSinn, and Benjamin Wilson from Digital Services drove to their office — a converted residence on Main Street — to learn how they run the station.   

We're happy to announce the release of PMP Push capabilities inside of Core Publisher. Starting today, stations using Core Publisher have the ability to enable Push settings for PMP. Enabling this allows station users to choose, on a post by post basis, which stories they want to push up to the PMP.

This represents an exciting step in the integration of Core Publisher with the PMP. Stations have been able to pull content down for some time, but until now have not had an easy way to get Core Publisher content ingested into the PMP.

On January 21, a Justin Brown, Bina Zafar, and Adam Kiryk from NPRDS traveled to Maine to visit the Lewiston offices of the Maine Public Broadcasting Network, a joint-licensee that produces for both radio and television — and the web. We learned a lot, met a bunch of talented people, and returned feeling very happy about the whole experience. And not just because we’d been given nice new MPBN mugs!

**Update 2/29/16 - The deployment of the new code has been delayed until the week of 3/7/16. Sara Terpeny will be contacting stations to confirm the new deployment schedule**

Our first 2016 Marketing Forms update is ready for release to all sites on March 2-3rd. In order to deploy this update, all NPRDS Marketing Forms will require a maintenance window, in which your site can be unavailable for up to 30 minutes. In our last quarterly deployment, most sites were back live within 15 minutes.

Last November, we promised to release a new set of features for creating, listing, and promoting community events within Core Publisher starting this winter. Our team has been working hard, and we’re pleased to announce that the beta version is now live.

What do you mean, "beta" version?

At Digital Services, we know a lot about radio — hey, even though we’re digital, we’re still National Public Radio — but we don’t know as much as we’d like about day-to-day operations inside the offices of NPR Member stations. We partner with stations on goals. We train stations how to use our products. We talk with stations about challenges. But not many of us have a deep understanding of what it’s like for the people who work at a station and use our products.

So we decided to do something about it.

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Our Help Center contains links to product FAQs, training videos and a link to our support form.

Read the Latest from Digital Services

Now launching: New StationConnect logic for more consistent branding and workflow improvements

As we’ve worked to develop and improve Member Station presence across all NPR platforms, two important considerations have guided our decision-making: what value will this have for both stations and end users, and what impact will it have on station workflow? Today, we’re launching new logic in StationConnect designed to make your workflow much more efficient, ease the burden of updates, present your brand more consistently, and further foster strong relationships between your listeners and...

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Measuring your audience and engagement: Updates from Analytics team

Last week was our monthly analytics webinar, where we gather together the top insights across the system on both audience and engagement. As you might expect, election coverage was a big focus for the system this month, and we broke down audience consumption of election coverage, as well as its impact on retention rate. And the results are significant: politics and election coverage had more than double the one-week retention rate of the previous 12 weeks. We also launched two big features to...

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4 Lessons I Learned on Creating Podcasts as Managing Editor of NPR One

As more and more people create podcasts, there’s a lot of competition for people’s ears. But, there’s a reason so many public radio producers are finding success in the podcasting space - we know how to tell a good story! Platforms like NPR One also help provide clues and recommendations for how you can hook your potential podcast audience. Start strong. We can’t understate how important the start of a podcast is. NPR One’s Innovation Accountant Nick DePrey examined the data and found a...

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