Introducing Our DS Product Lines

Helping stations win their local markets with Content & Distribution, Revenue & Marketing, Analytics, Editorial, and Preferred Partner products and services.

On January 21, a Justin Brown, Bina Zafar, and Adam Kiryk from NPRDS traveled to Maine to visit the Lewiston offices of the Maine Public Broadcasting Network, a joint-licensee that produces for both radio and television — and the web. We learned a lot, met a bunch of talented people, and returned feeling very happy about the whole experience. And not just because we’d been given nice new MPBN mugs!

**Update 2/29/16 - The deployment of the new code has been delayed until the week of 3/7/16. Sara Terpeny will be contacting stations to confirm the new deployment schedule**

Our first 2016 Marketing Forms update is ready for release to all sites on March 2-3rd. In order to deploy this update, all NPRDS Marketing Forms will require a maintenance window, in which your site can be unavailable for up to 30 minutes. In our last quarterly deployment, most sites were back live within 15 minutes.

Last November, we promised to release a new set of features for creating, listing, and promoting community events within Core Publisher starting this winter. Our team has been working hard, and we’re pleased to announce that the beta version is now live.

What do you mean, "beta" version?

At Digital Services, we know a lot about radio — hey, even though we’re digital, we’re still National Public Radio — but we don’t know as much as we’d like about day-to-day operations inside the offices of NPR Member stations. We partner with stations on goals. We train stations how to use our products. We talk with stations about challenges. But not many of us have a deep understanding of what it’s like for the people who work at a station and use our products.

So we decided to do something about it.

In July, the Station Analytics team started an on-going investigation into the long-term site interaction trends that correlate with higher levels of site engagement and donation. Recently we shifted our focus from donors to repeat users of our sites with the goal of better understanding our loyal audience. Here's what we were able to learn about visitors who come to our sites more than once. 

By now you may have heard the news about an exciting collaboration amongst public media partners to develop new guidelines for tracking podcast audience metrics. Below is a bit of background information, details on how the new guidelines are being incorporated into the on-demand audio dashboards in the NPR DS Station Analytics System, and what the change may mean for your own podcasting stats.

New Public Radio Podcast Measurement Guidelines

In July, the Station Analytics team started an on-going investigation into the long-term site interaction trends that correlate with higher levels of site engagement and donation. This project uses Google’s BigQuery tool to load granular Google Analytics data starting from April of 2014 and building into the future. This tool allows us to analyze user data across longer periods of time than what is currently available in the Google Analytics interface and to perform more complicated custom calculations.

Last week, we sent out an email about some new requirements from Apple for iOS apps concerning IPv6 networking. This post will provide information about how these upcoming changes affect you and your station.

SoundExchange agreement extended through 2020

Jan 22, 2016

We are pleased to announce that the Corporation for Public Broadcasting and NPR have reached an agreement with SoundExchange that will continue to allow public broadcasters to stream (music) sound recordings over the Internet for five years starting on January 1, 2016, when the current agreement expires.

On the December Station Analytics Insights call we talked about our recent upgrade to the newest version of Google Analytics, Universal Analytics.  One of the key benefits of the transition was the ability to store additional data in Custom Dimensions.  Custom dimensions are used to collect and analyze data that isn’t automatically tracked by Google Analytics and they replace Custom Variables that were used in the previous version of the tracking code. This new information will allow us to answer lots of interesting questions - on the webinar we walked through the following examples:

Pages

We are here to help!

Our Help Center contains links to product FAQs, training videos and a link to our support form.

Read the Latest from Digital Services

Now launching: New StationConnect logic for more consistent branding and workflow improvements

As we’ve worked to develop and improve Member Station presence across all NPR platforms, two important considerations have guided our decision-making: what value will this have for both stations and end users, and what impact will it have on station workflow? Today, we’re launching new logic in StationConnect designed to make your workflow much more efficient, ease the burden of updates, present your brand more consistently, and further foster strong relationships between your listeners and...

Read More

Measuring your audience and engagement: Updates from Analytics team

Last week was our monthly analytics webinar, where we gather together the top insights across the system on both audience and engagement. As you might expect, election coverage was a big focus for the system this month, and we broke down audience consumption of election coverage, as well as its impact on retention rate. And the results are significant: politics and election coverage had more than double the one-week retention rate of the previous 12 weeks. We also launched two big features to...

Read More

4 Lessons I Learned on Creating Podcasts as Managing Editor of NPR One

As more and more people create podcasts, there’s a lot of competition for people’s ears. But, there’s a reason so many public radio producers are finding success in the podcasting space - we know how to tell a good story! Platforms like NPR One also help provide clues and recommendations for how you can hook your potential podcast audience. Start strong. We can’t understate how important the start of a podcast is. NPR One’s Innovation Accountant Nick DePrey examined the data and found a...

Read More

NPR DS gathers & coordinates SoundExchange royalty reporting for entities covered under CPB and SoundExchange agreement through 2020.