Introducing Our DS Product Lines

Helping stations win their local markets with Content & Distribution, Revenue & Marketing, Analytics, Editorial, and Preferred Partner products and services.

7 Ways to Grow Your Election Audience

Feb 8, 2012

Strong election coverage will bring in traffic to your site. This is a good thing. You want more people coming to your site, listening to your audio, reading your stories and looking to you for the latest election updates. 

Digital Services Editorial Training Program
Two levels of the Digital Services editorial training are supported in part by the Knight Foundation and require an application for consideration:

We’ll offer a limited number of on-site trainings at select member stations. These training are customized to each station and typically last one week. We’ll work in collaboration with each station’s management team to develop the curriculum based on the station’s digital goals. The training can focus on specific skills, such as social media or web writing, or cover a range of topics.  Stations must apply for consideration. Stations that have participated in this training: KPLU, WBUR, KQED, KTOO, KPCC, KUOW and WGBH. 

Read more information about the application process.

Knight 11-Week Intensive Digital News Training

Feb 7, 2012
Todd Mundt, NPR

We’ll select 10 stations based on an application process for each intensive program. Each 11-week training program begins with a three-day, in-person leadership conference that is partially paid for by the grant. Stations are responsible for travel to and from the conference. The training then shifts to webinars and one-on-one critiques with the DS editorial team. Find out more about the application process here.

Coming Soon: Weekly Training Webinars

Feb 7, 2012

All of our training session are developed around modules that last anywhere from 2-5 weeks -- typically one hour a week. You can attend modules that fit your schedule and skill set. However, we highly encourage you to take an entire module, since each week’s lesson builds on the previous week. Think of each module as a planned curriculum that develops over time. Each module is comprehensive and can be paired with any other module. These sessions are open to anyone. Modules are limited to 30 attendees per session.

Stations' Election Coverage For The Win

Feb 3, 2012
Twitter

Super Tuesday is around the corner for the GOP Primary. If you're looking for ideas for planning your station's online political coverage, take a look at these recent examples of great reporting. To cover the New Hampshire primary and Iowa caucuses, several member stations planned in advance and made smart moves to report the news best for their local audience. Check out the stations below that demonstrated excellent online work using social media, partner content and third-party tools. 

Yesterday evening we were alerted to a failure within our network firmware impacting retrieval of NPR produced API stories. We have defined this error to affect only NPR stories updated between Friday and Monday. This issue did not affect any locally produced stories.

When NPR updates or deletes stories a command is sent to the API to retrieve the updated version or to delete the story from the Core Publisher database. This error caused by the firmware failure sent a delete command for all updates, which removed the stories from your site.

7 Steps to Relevance in Digital Journalism

Jan 26, 2012

Nathan Bernier is a radio reporter and lead blogger for KUTNews.org, the station’s news blog, which is operated by the news staff. This interview was conducted and condensed by Ki-Min Sung. 

1. Use analytics.

Analytics will not ruin your news. You will not write about Justin Beiber or iPad 2 stories because you’re not stupid. I was concerned that introducing analytics would create a race to the bottom, but I think it better informs your editorial decisions. Ultimately, you ignore analytics at your peril.

That said, I don’t think more page views necessarily means a better site. The quality of the interaction matters a lot. Page views are just one measure of success.But you do have a responsibility to your audience to know if they like your stuff.

I’m happy to report that we’ve been able to negotiate a renewal to NPR's agreement with Associated Press that will allow AP photos to display with NPR-authored stories to all sites with station-level access to the NPR API, including all Core Publisher sites.

Please note -- these photos can only be used to illustrate the story they are assigned to and may not be used in other stories.

Background on Arbitron's Total Audience Measurement

Jan 23, 2012
Creative Commons/<a href="http://www.flickr.com/photos/miiitch/5088399868/">Flickr</a>

Arbitron's Total Audience Measurement service aims to measure listening to all forms of audio, across all platforms.

Pages

We are here to help!

Our Help Center contains links to product FAQs, training videos and a link to our support form.

Read the Latest from Digital Services

Now launching: New StationConnect logic for more consistent branding and workflow improvements

As we’ve worked to develop and improve Member Station presence across all NPR platforms, two important considerations have guided our decision-making: what value will this have for both stations and end users, and what impact will it have on station workflow? Today, we’re launching new logic in StationConnect designed to make your workflow much more efficient, ease the burden of updates, present your brand more consistently, and further foster strong relationships between your listeners and...

Read More

Measuring your audience and engagement: Updates from Analytics team

Last week was our monthly analytics webinar, where we gather together the top insights across the system on both audience and engagement. As you might expect, election coverage was a big focus for the system this month, and we broke down audience consumption of election coverage, as well as its impact on retention rate. And the results are significant: politics and election coverage had more than double the one-week retention rate of the previous 12 weeks. We also launched two big features to...

Read More

4 Lessons I Learned on Creating Podcasts as Managing Editor of NPR One

As more and more people create podcasts, there’s a lot of competition for people’s ears. But, there’s a reason so many public radio producers are finding success in the podcasting space - we know how to tell a good story! Platforms like NPR One also help provide clues and recommendations for how you can hook your potential podcast audience. Start strong. We can’t understate how important the start of a podcast is. NPR One’s Innovation Accountant Nick DePrey examined the data and found a...

Read More

NPR DS gathers & coordinates SoundExchange royalty reporting for entities covered under CPB and SoundExchange agreement through 2020.