Asli Binal

Senior Product Manager

Until now, promotional and branding messages from stations to listeners in NPR One had been limited to short clips called Sonic IDs. While the original intent of Sonic IDs was to reinforce station presence and connection within NPR One, data told us that Sonic IDs were not solving the problem: these messages were infrequently updated and often skipped by users.

As we work to enhance the local station presence on NPR One, we’re revisiting audio branding. In particular, how audio branding could be improved throughout the NPR One experience to help you introduce your station and your service to your listeners.

Station Hellos

NPR One Newscast Expiration Options

Local content plays a big part in the success of apps like NPR One and on sites like the NPR Podcast Directory, so providing stations ease of entry to participate is a major driving factor in our updates to StationConnect.  

We want to ensure that your station has a local brand, content and presence in the NPR digital ecosystem, and the simplest way to do it is by updating your assets in a single place, StationConnect.