When we first announced the launch of Marketing Forms three years ago, we worked with our Member stations to identify two key areas for improving our customized software: donation recurring payment data and pledge drive reporting.
Now that stations have over a year’s worth of live experience working the product, it’s time to evaluate the progress we’ve made and what future development would be most effective.
We are working on integrating new features from Salesforce Marketing Cloud into the NPR DS station accounts. Below is more information on what is available now, and what's coming later this year:
Admin Mobile App for iPhones -- Available now! Share results of your email campaigns away from your desk
If you’re using a iPhone (Android version is coming soon), you can now download a free Salesforce Marketing Cloud mobile app to manage, view and share results of your email campaigns without being tethered to your desk.
Improved interface for creating and sending emails
Later this year, a new content editor will appear in your Email Studio area of Salesforce Marketing Cloud. In beta for over a year, NPR has begun testing the Content Builder with some of our own internal groups and we’re excited by many of the new improvements detailed below.
New secure payment forms application to replace Quick Pledge
Stations can look forward to a new service from Digital Services this year that helps stations reach revenue goals by deeply engaging with their audience through email, social, mobile and Web platforms. The new Digital Marketing Suite (DMS) is designed to be a flexible and modular software solution for those responsible for online membership and development revenue. The first application to be released is a new digital donation form application called, Capture.