Tamar Charney

Managing Editor, NPR One

As more and more people create podcasts, there’s a lot of competition for people’s ears. But, there’s a reason so many public radio producers are finding success in the podcasting space - we know how to tell a good story! 

Platforms like NPR One also help provide clues and recommendations for how you can hook your potential podcast audience.

This post is part of an ongoing series about new tools in NPR One. If you've missed any of our recent posts, catch-up on the latest updates: Making NPR One more localLaying the foundation: your Station Page in NPR One, Seeing and hearing your top podcasts more often.

“Differentiating between all our shows vs. true podcasts is very promising. We look forward to seeing how users react to determine how and how often we curate” 
– Emily Alfin Johnson, VPR 

Our goal with the explore tool and for NPR One more generally, is to encourage listeners to sample shows so that we can determine what they like, and deliver more often. These positive listening experiences lead to more frequent returns and longer sessions.

"As a smaller station, I appreciate prominent station branding so listeners can get to know us better” – Rachel Hubbard, KOSU

Your Station Page should do just that: allow listeners to get familiar with your station, or dive deeper into your brand and content.  

It starts with your logo, display name and tagline. As listeners scroll down the page, they can quickly access a your top content or live stream of your station on NPR.org.