We're excited to announce the launch of new digital metrics dashboards for stations, with critical data on your site and your streams. Station Analytics presents key metrics on your station's audience growth and engagement - plus the ability to compare your numbers to other stations like you.
Built based on station needs and with station feedback, the Station Analytics dashboards include:
- Web site metrics from Google Analytics, using our improved tag that provides advanced tracking not included with Google's default tag
- Streaming metrics from Triton so you can visualize your online listening audience
- Emphasis on the metrics that matter most for public media, so you can track audience growth, engagement, top-performing content, and site activities
- The ability to compare your station with the entire system or with other stations like you, based on station attributes you choose
Want to learn more? Register at Station Analytics and watch the video tour below: