Writing for the Web [VIDEO]
Our weekly webinar series continues over the next three weeks with a repeat of our web writing module. We will revisit webifying scripts, writing headlines and original content for the web, and aggregation best practices.
(Editor's note: These webinars have concluded, please find links to the recordings below. Updated June 2012)
Week 1: Wednesday, June 6, 1:00-2:00 p.m. ET
Webifying scripts/web-original storytelling (repeat session)
Radio features have different structures than online features. In this session, we will look at those differences and share what works best for the online audience. We will also go over web-original storytelling, which has proven to be a highly effective writing style for engaging your online audience.
Week 2: Wednesday, June 13, 1:00-2:00 p.m. ET
Headlines and SEO/web-original story types (repeat session)
Headlines can make or break a story. Headlines have become even more important as more people use search, social media, RSS feeds and mobile devices to find your stories. In this session, we'll take a look at ways to write headlines that grab readers’ attention.
Week 3: Wednesday, June 20, 1:00-2:00 p.m. ET
Aggregation (repeat session)
Aggregation has become a reporting tool for mainstream news organizations, but there are still questions about when and how to use it. In this webinar, we'll cover best practices and how-tos for aggregating and curating stories for your site.