Now that you have compiled a comprehensive list of sources and influencers in your community, it's time to put them to work. This week's assignment is to use Twitter to generate at least one story idea.
Welcome, shows! This post will give an overview of the training and explain Project 1.
Overview of training:
The goal of our first project is to start thinking about your show and how social media could be more incorporated into it. In an e-mail to myself and Ki Sung (firstname.lastname@example.org), please answer these two sets of questions:
Purpose: To find new and effective ways to use social media to promote your show content, enable conversations about your show on new channels and crowdsource opinions and ideas for your show.
Summary: Shows are all about conversations. Conversations between hosts. Conversations between hosts and guests. Conversations between hosts, callers and guests. It just so happens that places like Facebook, Twitter and Tumblr are made for conversations. This training will help you identify ways to incorporate social media into your show to enhance and promote your content.
We use GoToMeeting for our training webinars. GoTo is great -- it allows you to watch the webinar, ask questions through a chat box, talk to the presenter. But it does have some quirky tendencies. Our goal with this post is to make the technical steps as painless as possible so that you can focus on the presentation and avoid doing something like this.