Assignments

Project 2
12:33 pm
Fri May 18, 2012

Three Ways to Search for Story Ideas and Sources on the Web

Via Twitter.

Now that you have compiled a comprehensive list of sources and influencers in your community, it's time to put them to work. This week's assignment is to use Twitter to generate at least one story idea.

Here are three ways you can approach this:

Read more
Social Media Projects
3:17 pm
Mon May 14, 2012

Project 1: Evaluate Your Show's Social Presence

Welcome, shows! This post will give an overview of the training and explain Project 1. 

Overview of training:

The goal of our first project is to start thinking about your show and how social media could be more incorporated into it. In an e-mail to myself and Ki Sung (ksung@npr.org), please answer these two sets of questions:

Read more
Social Media Projects
1:47 pm
Mon May 14, 2012

Project 1: Find Your Sources on Twitter (Beat Reporters)

Welcome, beat reporters. This post will give an overview of the training and explain Project 1.

Our first project is to dig around the web and compile a Twitter list of at least 20 sources and influencers related to your beat. Then write down three relevant hashtags.

What do I mean by that?

Read more
Social Media Projects
12:12 pm
Mon May 14, 2012

Project 1: Find Your Sources on Twitter (General Assignment Reporters)

Welcome, general assignment reporters. This post will give an overview of the training and explain Project 1.

Our first project is to dig around the web and compile a Twitter list of at least 20 sources and influencers related to your local community. Then write down three relevant hashtags.

What do I mean by that?

Read more
Syllabus
2:57 pm
Fri May 4, 2012

Social Media Syllabus: Shows

Via Flickr/Creative Commons

Purpose: To find new and effective ways to use social media to promote your show content, enable conversations about your show on new channels and crowdsource opinions and ideas for your show.

Summary: Shows are all about conversations. Conversations between hosts. Conversations between hosts and guests. Conversations between hosts, callers and guests. It just so happens that places like Facebook, Twitter and Tumblr are made for conversations. This training will help you identify ways to incorporate social media into your show to enhance and promote your content.

Read more
Syllabus
2:51 pm
Fri May 4, 2012

Social Media Syllabus: General Assignment Reporters

Via Flickr/Creative Commons

Purpose: To establish a comprehensive understanding of your local online community that you can tap into for future storytelling, promotion and breaking news situations.

Read more
Syllabus
2:42 pm
Fri May 4, 2012

Social Media Syllabus: Beat Reporters

Via Flickr/Creative Commons

Purpose: To identify your beat’s digital communities so you can better understand and take advantage of the conversations happening around your coverage topic.

Read more
Assignment
1:58 pm
Tue May 1, 2012

Headlines & SEO/Web-original Story Types Materials

Here are my slides and presentation on web headlines and SEO, and web-original story types. 

Headlines and SEO Assignment

Read more
Training
11:04 am
Tue April 24, 2012

A Guide to Painlessly Attending a Training Webinar [VIDEO]

We use GoToMeeting for our training webinars. GoTo is great -- it allows you to watch the webinar, ask questions through a chat box, talk to the presenter. But it does have some quirky tendencies.  Our goal with this post is to make the technical steps as painless as possible so that you can focus on the presentation and avoid doing something like this.

Read more