Tagged: Assignments

This session examines techniques for webifying your radio story for the online audience. We also explore what makes a great web-native story.

Consider asking yourself the following three questions when deciding what content you want to post online: 

1. Who is my audience?
2. What is most relevant?
3. What is the best use of my time? 

If you're looking for some inspiration, take a look at the work of some of these excellent journalists in broadcast:

Now that you have compiled a comprehensive list of sources and influencers in your community, it's time to put them to work. This week's assignment is to use Twitter to generate at least one story idea.

Here are three ways you can approach this:

Welcome, shows! This post will give an overview of the training and explain Project 1. 

Overview of training:

The goal of our first project is to start thinking about your show and how social media could be more incorporated into it. In an e-mail to myself and Ki Sung (ksung@npr.org), please answer these two sets of questions:

Welcome, beat reporters. This post will give an overview of the training and explain Project 1.

Our first project is to dig around the web and compile a Twitter list of at least 20 sources and influencers related to your beat. Then write down three relevant hashtags.

What do I mean by that?

Welcome, general assignment reporters. This post will give an overview of the training and explain Project 1.

Our first project is to dig around the web and compile a Twitter list of at least 20 sources and influencers related to your local community. Then write down three relevant hashtags.

What do I mean by that?

Purpose: To find new and effective ways to use social media to promote your show content, enable conversations about your show on new channels and crowdsource opinions and ideas for your show.

Summary: Shows are all about conversations. Conversations between hosts. Conversations between hosts and guests. Conversations between hosts, callers and guests. It just so happens that places like Facebook, Twitter and Tumblr are made for conversations. This training will help you identify ways to incorporate social media into your show to enhance and promote your content.