Nathan Bernier is a radio reporter and lead blogger for KUTNews.org, the station’s news blog, which is operated by the news staff. This interview was conducted and condensed by Ki-Min Sung.
1. Use analytics.
Analytics will not ruin your news. You will not write about Justin Beiber or iPad 2 stories because you’re not stupid. I was concerned that introducing analytics would create a race to the bottom, but I think it better informs your editorial decisions. Ultimately, you ignore analytics at your peril.
That said, I don’t think more page views necessarily means a better site. The quality of the interaction matters a lot. Page views are just one measure of success.But you do have a responsibility to your audience to know if they like your stuff.