digital marketing suite

Before you get to work for your next pledge drive, make sure you're reviewing all the latest Marketing Forms updates for better reporting and measurement. 

Here's a peek into the features in Marketing Forms designed to help you make your next pledge drive your best yet:

Sample sustainer upsell modal window
Visual design: Adam Kiryk

As we confirm our Summer 16 feature release schedule for Marketing Forms, we have opportunities for you to provide our team with valuable feedback on these upcoming features:

1. Real-Time Pledge Reports Survey (May 6)

Thank you for your feedback about using our two real-time pledge reports (Member Comments and Pledge Revenue Summary) since our initial release last fall. As part of improving these reports, we need some more information about your expected use of reporting during pledge drives in order to plan future development.

**Update 2/29/16 - The deployment of the new code has been delayed until the week of 3/7/16. Sara Terpeny will be contacting stations to confirm the new deployment schedule**

Our first 2016 Marketing Forms update is ready for release to all sites on March 2-3rd. In order to deploy this update, all NPRDS Marketing Forms will require a maintenance window, in which your site can be unavailable for up to 30 minutes. In our last quarterly deployment, most sites were back live within 15 minutes.

Below is information on recent updates made to the NPR DS Marketing Forms and the Salesforce Marketing Cloud email marketing service.

MARKETING FORMS
 
Universal Analytics Update

On October 27th, we updated all sites to include a new tracking code within the Marketing Forms pages to support the NPRDS Station Analytics System’s move to Universal Analytics on December 1st.

NPR DS Marketing Forms
Adam Kiryk / NPR

New secure payment forms application to replace Quick Pledge 

Stations can look forward to a new service from Digital Services this year that helps stations reach revenue goals by deeply engaging with their audience through email, social, mobile and Web platforms.  The new Digital Marketing Suite (DMS) is designed to be a flexible and modular software solution for those responsible for online membership and development revenue. The first application to be released is a new digital donation form application called, Capture.