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NPR One: one more way to reach listeners during pledge drive

Sep 13, 2016

  As you gear up for your on-air membership drive, keep in mind that NPR One can help support your multi-platform messaging campaign. Many stations are reporting improved drive results when listeners encounter similar messaging across all a station's platforms. 

NPR One should be one of those platforms.

Just as you may support your on-air drive with web banners, follow-up emails, in-app messaging, and/or social media outreach, so can you coordinate your NPR One pledge spot to reflect your fund drive theme. However, make sure to tweak your key drive messaging to the younger, newer public radio audience that is using NPR One.

During pledge audio, NPR One listeners will be able to tap on their screen and go directly to the pledge page as you've designated in Station Connect. If you're looking to track donations direct from NPR One, you can use the same instructions for adding pledge audio and a pledge URL to NPR One, and input a dedicated pledge URL you only use for NPR One.