We're working on a broader best practices document to outline methods for engaging the newsroom in analytics. For now, though, here's a way to start the conversation. No metric is a one size fits all. But there are two high level questions that should form the basis for any benchmark. Those are:
Is my audience growing? And Is my audience engaged?
Ahh May, the month of mothers, flowers, World Press Freedom, the Kentucky Derby and… of course news training. We love hearing about your adventures in digital storytelling. Since sharing is caring, send us an email about your endeavors, and we may feature you in a future newsletter.
WABE’s latest pledge drive resulted in 15,393 pledges and $2 million. The results weren’t a coincidence – WABE’s staff tried some new things and had a smart plan to get their listeners and readers pledging away. After noting their huge success, we asked Jason Parker, WABE digital media strategist, how it all happened. Here are five (ok six) lessons Jason shared.*
Aggregation is just another word for using your resources wisely. The technique can be used on all types of stories ranging from weather to politics to breaking news.
In this webinar, we cover the basic requirements for aggregation on the web, how to find visuals to accompany aggregated posts, and how to make YouTube's search functions work for you when looking for videos for your site.
Twitter can be a great tool for journalists and we believe Twitter is best learned by doing. The purpose of this scavenger hunt contest is simple -- so you can learn the value and best practices of Twitter by actively using it. The contest (and the prizes) is a way to make it fun and just a tad competitive.
Welcome to the social media part of our training! This page has everything you need to guide you through the next three weeks, so bookmark it, and email Teresa if you have any questions at firstname.lastname@example.org.
The next three weeks will focus on the practical ways you can use social media for reporting, audience growth, story mining and content creation.
The first week of social media training focuses on making the most of your station's Facebook page. We also begin our Twitter contest, which you can learn more about here.