Ahh May, the month of mothers, flowers, World Press Freedom, the Kentucky Derby and… of course news training. We love hearing about your adventures in digital storytelling. Since sharing is caring, send us an email about your endeavors, and we may feature you in a future newsletter.
WABE’s latest pledge drive resulted in 15,393 pledges and $2 million. The results weren’t a coincidence – WABE’s staff tried some new things and had a smart plan to get their listeners and readers pledging away. After noting their huge success, we asked Jason Parker, WABE digital media strategist, how it all happened. Here are five (ok six) lessons Jason shared.*