News Training

Social Media Marketing
3:43 pm
Fri March 8, 2013

A Guide to Marketing Your Station Online [VIDEO]

right content, right platform

A Guide to Marketing Your Station Online 



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Social Media
9:16 pm
Thu March 7, 2013

Succeed on Twitter by Listening to Your Community

Credit flickr/cc/woodleywonderworks

Last week, we asked people to give one Twitter tip to #NPRKnight journalists. The answer was clear: listen, listen and then listen some more.

Social Media Marketing
12:06 pm
Wed February 27, 2013

Social Media Marketing [VIDEO]

Credit flickr/mkhmarketing

 In this series we will focus on tactical solutions for promoting your station in the digital space.

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Audio Innovation
1:16 pm
Fri February 22, 2013

Here Are Five Takeaways from my Interview with Dean Cappello

Dean Cappello, Chief Content Officer & Senior Vice President of Programming WNYC/NYPR
Credit WNYC

We've been hosting a series of conversations about audio innovation over the past few weeks, including webinars with Andy Bowers of Slate and Roman Mars, creator of 99% Invisible. Earlier this week, I spoke with Dean Cappello, the Chief Content Officer of WNYC/New York Public Radio. I wanted his perspective as someone who has years of experience producing audio, as well as overseeing the work of others, including successful shows like Here's the Thing, Radiolab, Studio 360, and On the Media.

If you missed the webinar, you can watch it here. But if you don't have an hour, here are my takeaways from the conversation with Cappello; the paraphrasing is my own.

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11:35 am
Fri February 22, 2013

Use Your Resources Wisely by Aggregating Local, Relevant Stories [VIDEO]

Use aggregation to cover stories that are important to your community without redoing all the work other local news organizations are doing.

Aggregation can mean a lot of things. For us, it means just another way to use your resources wisely as you go through a day reporting on your community online and on-air.

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12:02 am
Fri February 22, 2013

Share Your Top Twitter Tip With #NPRKnight Journalists

Start a tweet with @NPRKnight to avoid annoying your followers. And don't forget the #NPRKnight hashtag!

Update February 29:

The Twitter chat with journalists in public media and #NPRKnight participants was a great discussion that included tips on using lists, finding story ideas and more.

A key theme that popped up was the importance of listening on Twitter.

Stay tuned for future chats on Twitter and other social media, and don't forget to say hello over at #NPRKnight.

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12:52 pm
Thu February 21, 2013

Everything You Need to Know About #NPRKnight Social Media Training

Time to Tweet
Credit via MDGovpics (CC-BY)

Welcome to the social media part of our training! This page has everything you need to guide you through the next three weeks, so bookmark it, and email us if you have any questions.

The next three weeks will focus on the practical ways you can use social media for reporting, audience growth, story mining and content creation. 

February 25- March 1

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My So-Called Digital Life
4:44 pm
Wed February 20, 2013

A Peek Inside Gene Demby's Digital Life

Credit Jamelle Bouie

 This month we spoke with Gene Demby.  Demby joined NPR as a blogger for the race, ethnicity and culture team in December. He is the founder of the blog PostBourgie and has spent time at The New York Times and Huffington Post.

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About Us
4:04 pm
Wed February 20, 2013

Meet Kasia Podbielski

Kasia Podbielski
Credit Kainaz Amaria

Meet Kasia Podbielski, program coordinator for digital news training at NPR Digital Services. Kasia joined the team almost a year ago.  She came to us from the State Department where she was a digital media specialist winning the hearts and minds of international youth one tweet at a time. She took some time to answer questions about herself.

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Monthly Editorial Newsletter
11:51 am
Wed February 20, 2013

WDET's "Back to Basics" Series and Training Updates

Happy February all!

This monthly newsletter highlights your digital efforts, provides an inside look at the digital lives of our public media colleagues and lets you know about digital news training opportunities.  We’re putting together resources on digital marketing. Have you used Facebook or Google ads at your station? Email Kasia at to share your experiences (and stay tuned for information about this training).  

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