pledge

NPR One: one more way to reach listeners during pledge drive

Sep 13, 2016

  As you gear up for your on-air membership drive, keep in mind that NPR One can help support your multi-platform messaging campaign. Many stations are reporting improved drive results when listeners encounter similar messaging across all a station's platforms. 

NPR One should be one of those platforms.

Just as you may support your on-air drive with web banners, follow-up emails, in-app messaging, and/or social media outreach, so can you coordinate your NPR One pledge spot to reflect your fund drive theme. However, make sure to tweak your key drive messaging to the younger, newer public radio audience that is using NPR One.

During pledge audio, NPR One listeners will be able to tap on their screen and go directly to the pledge page as you've designated in Station Connect. If you're looking to track donations direct from NPR One, you can use the same instructions for adding pledge audio and a pledge URL to NPR One, and input a dedicated pledge URL you only use for NPR One.

Apologies! The pledge form for the station you were trying to donate to is no longer available or has moved. Please return to the station homepage and click on their "Donate" button to access their new online donation form.

Thank you for patience and support!

NPR Digital Services

5 Lessons from WABE's Most Successful Pledge Drive (Ever)

May 21, 2013

WABE’s latest pledge drive resulted in 15,393 pledges and $2 million. The results weren’t a coincidence – WABE’s staff tried some new things and had a smart plan to get their listeners and readers pledging away. After noting their huge success, we asked Jason Parker, WABE digital media strategist, how it all happened. Here are five (ok six) lessons Jason shared.*

Flickr: 401K

I'm guessing that headline got your attention. Many stations have an informational web page that explains all the ways people can support your station. Our testing shows that you'll bring in more revenue during pledge drives if you skip over this support landing page and send users directly to the pledge form. And we have the data to show it.

The idea for this particular test came out of a proven rule of thumb from the for-profit world: If you're trying to get users to give you money, fewer steps in the process translates into a higher conversion rate. The fewer pages in the funnel, the more people end up finishing.

We wanted real data on whether this truth applies to our online pledge funnels as well. So we ran an A/B test to find out.

Online Donations on the Rise in 2010

Jan 10, 2011

An article by Chronicle of Philanthropy reports that online giving grew considerably in 2010, especially for year-end giving. They provide results from three large organizations that handle online gifts for non profits, and their numbers show an increase in online giving amounts in 2010 ranging from 10% to whooping 40% over 2009.

How did our Quick Pledge stations fare in comparison? I pulled some stats to see: 

Fundraising Trends for 2011

Jan 4, 2011

What will the trends in fundraising be for the upcoming year? A few industry experts give their recommendations and predictions.

Some key items that I think are particularly relevant to public broadcasting are the following:

  • The role of mobile engagement is becoming more and more important.
  • The importance of connecting and building relationships with your donors.
  • Really knowing your donors by analyzing your database.

Read the full articles:

Get Your Dec. 31st Pledges on Dec. 31st

Dec 30, 2010

So tomorrow is Friday, Dec. 31st and you’d like to get your pledges from Quick Pledge processed before the end of 2010 so your donors get the tax benefit.

But it’s a holiday, and PI is closed. Don’t worry, there is a way.

You can use the Pledge Delivery Manager tool to Send Pledges Early on the Same Day.

If you receive a daily batch file, you can use this tool to receive transactions early. Pledges will be sent to the dedicated pledge email address. (NOTE: This is different from the non-secure pledge notification email.) To access this new feature: