Webcast Metrics

Twice a year we step back and look at the overall digital trends in public media. When we last looked at websites, in the fall of 2016, we saw that station sites were under performing the growth we saw in other local news sites. More recently we see that station sites are experiencing some growth while other local news sites decline, but none of them are seeing the tremendous growth experienced by NPR.org. 

NPR is undergoing a Webcast Metrics measurement project in order to move to a common system for measuring the larger digital audience. NPR Digital Services is facilitating this project by working with stations on setting up measurement accounts for all NPR Member Stations. Triton Digital was chosen as our vendor and partner in this process.

With mobile and desktop streaming on the rise, it’s essential to know how many people are listening to support your revenue and audience goals.

 To initiate set up your stream measurement, please send an email to your streaming vendor to authorize NPR DS and Triton Media access to your log files.  Plus, request the access details to expedite the setup. Below is a list of what you will need your CDN to provide for us to complete the set up:

What reporting does the Station Analytics Service include?

Our Analytics Service provides the business intelligence you need to answer key questions. There are three components to the service; all provided under your DS fees:

Webcast Metrics

Chartbeat

Website Reporting

Learn more about the station analytics service.

What are the benefits of Chartbeat?