Analytics

Our Analytics Service provides digital business intelligence for NPR stations, answering key questions on audience reach, engagement, content, and monetization. Based on system-wide data, we share key trends, actionable insights, deep analysis, station best practices, and analytics training and support on all of a station's key digital platforms: live streaming, on-demand audio listening, website usage, NPR One, and more. At the core of the service are regular webinars and the custom measurement and dashboards of the Station Analytics System.

Looking for a specific topic from a webinar or blog post? Check out our index of analytics topics.

What reporting does the Station Analytics Service include?

Our Analytics Service provides the business intelligence you need to answer key questions. There are three components to the service; all provided under your DS fees:

Webcast Metrics

Chartbeat

Website Reporting

Learn more about the station analytics service.

What are the benefits of Chartbeat?

What reporting does the Station Analytics Service include?

Our Analytics Service provides the business intelligence you need to answer key questions. There are three components to the service; all provided under your DS fees:

Webcast Metrics

Chartbeat

Website Reporting

 

Learn more about the station analytics service.

How do I sign up for Website Reporting?

We've always known that public radio is a force to be reckoned with over the airwaves. Now it's becoming clear to everyone that we are a major player in online streaming as well.

Every month, Triton Digital releases its Top 20 Ranker, which is an MRC-accredited list of the top-performing Internet audio stations and networks in the US as measured by its webcast metrics service. We're happy to announce that NPR member stations appear as #19 for June, with over 7,000 average active sessions across 88 stations being tracked. (View the entire list.) This is a big deal, because the Triton Top 20 Ranker is like the New York Times Best Seller List of Internet audio.

Join Michelle Bellettiere on July 26th at 3 p.m. ET for an informative training session to deepen your knowledge of Google Analytics. We all recognize how important it is to understand what your audience is doing in the digital spaces; and learning to correctly interpret the data is a key to your digital success.


Flickr: 401K

I'm guessing that headline got your attention. Many stations have an informational web page that explains all the ways people can support your station. Our testing shows that you'll bring in more revenue during pledge drives if you skip over this support landing page and send users directly to the pledge form. And we have the data to show it.

The idea for this particular test came out of a proven rule of thumb from the for-profit world: If you're trying to get users to give you money, fewer steps in the process translates into a higher conversion rate. The fewer pages in the funnel, the more people end up finishing.

We wanted real data on whether this truth applies to our online pledge funnels as well. So we ran an A/B test to find out.

We all want our stations to become as powerful online as they are on air. The hard part is figuring out how - and being able to measure progress. That's where business intelligence comes in.

What do I mean by business intelligence? In a nutshell, it's data and insights that help you answer key questions:

  • Who exactly is my digital audience?
  • What do they want?
  • What are they doing online?
  • Is my audience growing and engaged with my content?
  • What's working (or not working) online?

DATE CHANGE! Due to a death in the family, we must postpone the June 14, 2012 webinar. Join us on Thursday, June 28 at 2 p.m. ET for a webinar tour through everything that Digital Services offers to stations around business intelligence

Chartbeat

We're very happy to announce that stations using our Analytics Service now have access to the powerful Chartbeat and Google Analytics Premium at no extra cost.

Chartbeat's real-time dashboard

If you haven't used Chartbeat yet, you're going to love it. Here's what Nathan Bernier at KUTNews.org says about it:

“After spending years working in radio where the only real audience feedback we would get is a ratings book every three months, Chartbeat has given us a fresh insight on how our audience reacts to the news on a story-by-story basis. And it does it in real time.”

Metrics Spotlight is our new series that will help you understand the important numbers behind successful digital measurement strategies.

Hi there, I was just thinking about another interesting web metric that I want to talk to you about – "time spent on page."  Do you have a moment? Not yet?  That's ok, Just leave this page open and I'll wait for you.  

(Re)Introduction to Webcast Metrics

Apr 2, 2012

Later this month Arbitron and Edison Research will release their annual Infinite Dial study, in which they find that the weekly usage of Internet radio (which includes online streams of terrestrial broadcasts) among Americans 12 and over increased by more than 30% from 2011 to 2012. It's the biggest increase since they started tracking that statistic in 1998, which begs the question: Do you know how many people listen to your station's stream(s)?

During pledge week at stations all across the country, every boy's and girl's fancy turns to one thing: Show me the money. Teams focus on the best ways to drive awareness (and conversion), and we wonder how to best use our web site as part of the package. So we try everything: 300x250 ads, big banners, lightboxes, interstitial pages, and more.

But here's the question: What actually works? Which of these online formats actually drive increased conversion rate and pledge amount? And do the intrusive ad formats negatively affect user engagement -- do they annoy people so much that it discourages them from using the site?

We decided to run a test and find out.

Are you interested in getting started with Google Analytics, but not sure where to begin?  Using GA, but still have questions about your implementation?  Well, you aren’t alone.  In our recent webinar we covered everything from how to set up your account to how to start customizing with advanced tracking.   

The detailed 1 hour presentation includes:

Introduction to Webcast Metrics

Mar 12, 2012

Last week NPR Digital Services officially added Triton Digital's Webcast Metrics service to our suite of analytics offerings. A webinar was held to introduce the service to NPR member stations and to answer questions. Needless to say, a good time was had by all!

As promised, here's the full video of the presentation and discussion:

Madalyn Painter from St. Louis Public Radio recently shared some impressive numbers around their digital audience growth over the past year for their website and audio streams.

Comparing this January to last, our number of unique visitors to the site has increased by 90 percent. Additionally, the number of people listening to our online streams has more than doubled.

Summary of Arbitron's Total Audience Measurement

Jan 23, 2012

As NPR and Public Radio content becomes increasingly accessible on more platforms, each release of Arbitron’s broadcast ratings is met with more skepticism.  Any ratings decline or lack of growth is often attributed to people shifting their listening from broadcast to digital.

Background on Arbitron's Total Audience Measurement

Jan 23, 2012
Creative Commons/<a href="http://www.flickr.com/photos/miiitch/5088399868/">Flickr</a>

Arbitron's Total Audience Measurement service aims to measure listening to all forms of audio, across all platforms.

NPR member stations will soon have the ability to accurately measure audiences for program streams and have the ability to monetize those streams with digital underwriting credits thanks to a just-signed deal with Ando Media. This master services agreement is designed to bring expertise and best-in-class products and services from third parties to member stations at lower cost.

Better data on stream listeners

Photo by Leo Reynolds

Web analytics is one of those things that everyone agrees is important, but no one has enough time for.

We all agree that measuring the performance of our station site is valuable, so we can see what's working and where we should be investing in improvements. But let's face it: Looking at raw Google Analytics data is overwhelming, time-consuming, and sometimes not very actionable.

We're here to help with this challenge. We're putting the finishing touches on a new Analytics Service and growing a team that will be dedicated to helping you answer these important questions:

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