Content & Distribution

Making an impact with your local coverage takes more than creating great content. Stations also need to be able to share that content with readers and listeners across devices and platforms. NPR Digital Services builds tools and products to help stations reach both of these goals. We provide enterprise-level tools to help stations create, deliver and distribute their local content everywhere.

Our products are designed to help NPR stations reach and engage their audiences wherever they may be accessing their content.

In creating a header for the responsive theme, we've aimed to strike a balance between flexibility and simplicity. We want it flexible enough for stations to achieve their branding requirements — and simple, so we can ensure it works at all device sizes and is easy to maintain.

As more and more people create podcasts, there’s a lot of competition for people’s ears. But, there’s a reason so many public radio producers are finding success in the podcasting space - we know how to tell a good story! 

Platforms like NPR One also help provide clues and recommendations for how you can hook your potential podcast audience.

As we work to enhance the local station presence on NPR One, we’re revisiting audio branding. In particular, how audio branding could be improved throughout the NPR One experience to help you introduce your station and your service to your listeners.

Station Hellos

This post is part of an ongoing series about new tools in NPR One. If you've missed any of our recent posts, catch-up on the latest updates: Making NPR One more localLaying the foundation: your Station Page in NPR One, Seeing and hearing your top podcasts more often.

“Differentiating between all our shows vs. true podcasts is very promising. We look forward to seeing how users react to determine how and how often we curate” 
– Emily Alfin Johnson, VPR 

Our goal with the explore tool and for NPR One more generally, is to encourage listeners to sample shows so that we can determine what they like, and deliver more often. These positive listening experiences lead to more frequent returns and longer sessions.

"As a smaller station, I appreciate prominent station branding so listeners can get to know us better” – Rachel Hubbard, KOSU

Your Station Page should do just that: allow listeners to get familiar with your station, or dive deeper into your brand and content.  

It starts with your logo, display name and tagline. As listeners scroll down the page, they can quickly access a your top content or live stream of your station on NPR.org.  

Making NPR One more local

Jan 12, 2017

As we've discussed in this forum and at the Super-Regional meeting in November, a key aspiration of the NPR-Member station compact is to create a stronger digital network. This goal is built around the strategic imperative that NPR and stations can forge a more coherent audience experience, deepen engagement, gather richer data and drive revenue by working together to build, feed and promote a common set of digital platforms and services.  
 

As we’ve worked to develop and improve Member Station presence across all NPR platforms, two important considerations have guided our decision-making: what value will this have for both stations and end users, and what impact will it have on station workflow?

Today, we’re launching new logic in StationConnect designed to make your workflow much more efficient, ease the burden of updates, present your brand more consistently, and further foster strong relationships between your listeners and your station.

When I was programming a station, anytime a big news event caused a listening spike, I’d think about what I could do to keep those new listeners. This election has resulted in a big influx of new listeners to both NPR One and your terrestrial signal. Now we need to keep them.

We know that strong digital strategies rely on sustained user engagement. We also know that promoting and exploring user engagement is a topic that's always on your minds, as it is ours. User engagement means not only pages per visitor, but measuring how that visitor interacts and engages with the story. 

One way this intersects with broader distribution of stories is via social sharing. After researching and exploring how to promote social sharing, we've developed new social buttons on post pages that we hope will encourage visitors to your stories to share them with friends. 

NPR One: one more way to reach listeners during pledge drive

Sep 13, 2016

  As you gear up for your on-air membership drive, keep in mind that NPR One can help support your multi-platform messaging campaign. Many stations are reporting improved drive results when listeners encounter similar messaging across all a station's platforms. 

NPR One should be one of those platforms.

Just as you may support your on-air drive with web banners, follow-up emails, in-app messaging, and/or social media outreach, so can you coordinate your NPR One pledge spot to reflect your fund drive theme. However, make sure to tweak your key drive messaging to the younger, newer public radio audience that is using NPR One.

During pledge audio, NPR One listeners will be able to tap on their screen and go directly to the pledge page as you've designated in Station Connect. If you're looking to track donations direct from NPR One, you can use the same instructions for adding pledge audio and a pledge URL to NPR One, and input a dedicated pledge URL you only use for NPR One.

We're excited to announce that new versions of the PMP Plugin for WordPress and Drupal have been released!

The PMP Plugins can be used to retrieve content from the PMP to add to your site, as well as to send your content to the PMP to share with other stations.

What's new in these versions?

NPR One Membership Leads: Things to know and things to do

Aug 17, 2016

Each month you download lists of emails of your NPR One listeners. But, then what?

That’s a question we heard from a lot of you at PMDMC in Boston. As a network, we’re still figuring out how to best use these leads to turn NPR One listeners into donors. We’re looking forward to working and learning along with you.

But we aren’t starting from scratch. Here’s what we’ve heard and learned from stations that are already engaging with their NPR One leads.

In support of our recent announcement that effective September 30, 2016, NPR Digital Services is transitioning its streaming service from Limelight to Triton Digital, we have added a new player option for Core Publisher stations specifically for Triton Digital streams.  The Triton Player is now an option for your station to select in your Core Publisher Stream Management options.  

Triton Player Features include:

We’re happy to announce that new versions of the NPR Story API Plugin for WordPress and for Drupal have been released and are available for your use!

Why should I use the NPR Story API Plugin?

NPR Story API Plugin can be added to your WordPress or Drupal site with minimal technical expertise. This will allow you to easily:

NPR One Newscast Expiration Options

Podcasting is an important tool in the digital landscape for sharing your station content.  We’ve received great feedback from stations regarding podcasting capabilities in Core Publisher.  We’ve heard you and we have taken steps to improve the way Core Publisher manages podcasts!
 

We want to give a special thank you to our diligent podcast pilot group for helping us test these updates on their live Core Publisher sites: Vermont Public Radio, KUOW, KMUW, Michigan Radio, and Southern Carolina Public Radio.

Newscasts overall perform really well in NPR One. But, here are a few things we’ve learned recently about how you can make the most of your local newscast in NPR One.

1.       They are shorter than 5 minutes long. There is a sharp drop in performance once newscasts get over 5 minutes in length.

Why do we need an API strategy?

Community Calendar, Core Publisher’s latest set of features for creating, listing, and promoting events, is ready for stations. Check out the video below to get an overview.

Review the webinar archives below from May 4th, where Justin Brown and Rakiesha Chase Jackson discussed:

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