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Marketing Forms enables station membership teams to create online donation forms using WYSIWYG editing tools that work for all listener's devices from a desktop PC to a smartphone. As a SaaS e-commerce application, Marketing Forms also manages the hosting and annual security audits required of online donation software for PCI compliance. In addition, Marketing Forms features support public media station fundraisers who manage pledge drives with visual premium display, real-time pledge reports, A/B and multivariate testing, export files for different donor database/CRM platforms, tracking through Google Analytics and different payment methods such as credit cards, EFT and sustainer giving through a compatible secure payment gateway.

Ways to Connect

During pledge week at stations all across the country, every boy's and girl's fancy turns to one thing: Show me the money. Teams focus on the best ways to drive awareness (and conversion), and we wonder how to best use our web site as part of the package. So we try everything: 300x250 ads, big banners, lightboxes, interstitial pages, and more.

But here's the question: What actually works? Which of these online formats actually drive increased conversion rate and pledge amount? And do the intrusive ad formats negatively affect user engagement -- do they annoy people so much that it discourages them from using the site?

We decided to run a test and find out.

Online Donations on the Rise in 2010

Jan 10, 2011

An article by Chronicle of Philanthropy reports that online giving grew considerably in 2010, especially for year-end giving. They provide results from three large organizations that handle online gifts for non profits, and their numbers show an increase in online giving amounts in 2010 ranging from 10% to whooping 40% over 2009.

How did our Quick Pledge stations fare in comparison? I pulled some stats to see: 

Fundraising Trends for 2011

Jan 4, 2011

What will the trends in fundraising be for the upcoming year? A few industry experts give their recommendations and predictions.

Some key items that I think are particularly relevant to public broadcasting are the following:

  • The role of mobile engagement is becoming more and more important.
  • The importance of connecting and building relationships with your donors.
  • Really knowing your donors by analyzing your database.

Read the full articles:

Get Your Dec. 31st Pledges on Dec. 31st

Dec 30, 2010

So tomorrow is Friday, Dec. 31st and you’d like to get your pledges from Quick Pledge processed before the end of 2010 so your donors get the tax benefit.

But it’s a holiday, and PI is closed. Don’t worry, there is a way.

You can use the Pledge Delivery Manager tool to Send Pledges Early on the Same Day.

If you receive a daily batch file, you can use this tool to receive transactions early. Pledges will be sent to the dedicated pledge email address. (NOTE: This is different from the non-secure pledge notification email.) To access this new feature:

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