NPR One Support Guide

NPR One is a new digital listening app that blends NPR and Member Station news reporting into a rich, localized, on-demand experience. It is primarily a local/national newsmagazine experience, but enabled with digital capabilities that customize to the user and enables features such as skipping. NPR One is part of NPR's plans to build a transformative digital listening platform that will make public radio content available wherever people tune in. Read more »

When I was programming a station, anytime a big news event caused a listening spike, I’d think about what I could do to keep those new listeners. This election has resulted in a big influx of new listeners to both NPR One and your terrestrial signal. Now we need to keep them.

NPR One: one more way to reach listeners during pledge drive

Sep 13, 2016

  As you gear up for your on-air membership drive, keep in mind that NPR One can help support your multi-platform messaging campaign. Many stations are reporting improved drive results when listeners encounter similar messaging across all a station's platforms. 

NPR One should be one of those platforms.

Just as you may support your on-air drive with web banners, follow-up emails, in-app messaging, and/or social media outreach, so can you coordinate your NPR One pledge spot to reflect your fund drive theme. However, make sure to tweak your key drive messaging to the younger, newer public radio audience that is using NPR One.

During pledge audio, NPR One listeners will be able to tap on their screen and go directly to the pledge page as you've designated in Station Connect. If you're looking to track donations direct from NPR One, you can use the same instructions for adding pledge audio and a pledge URL to NPR One, and input a dedicated pledge URL you only use for NPR One.

NPR One Membership Leads: Things to know and things to do

Aug 17, 2016

Each month you download lists of emails of your NPR One listeners. But, then what?

That’s a question we heard from a lot of you at PMDMC in Boston. As a network, we’re still figuring out how to best use these leads to turn NPR One listeners into donors. We’re looking forward to working and learning along with you.

But we aren’t starting from scratch. Here’s what we’ve heard and learned from stations that are already engaging with their NPR One leads.

NPR One Newscast Expiration Options

Newscasts overall perform really well in NPR One. But, here are a few things we’ve learned recently about how you can make the most of your local newscast in NPR One.

1.       They are shorter than 5 minutes long. There is a sharp drop in performance once newscasts get over 5 minutes in length.

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NPR One listeners are significantly younger than our traditional broadcast audience: 40% are under 35 years old.

31% of NPR One users claim they are not broadcast radio listeners. 27% of NPR One users say that they listenmore often to your station as a result of listening to NPR One.

Make sure your branding is how you want it in NPR One, so listeners in your area know who you are.

NPR One Managing Director Sara Sarasohn talked with Current's podcast host Adam Ragusea about the app’s purpose, how it works, and what the network is learning about users’ listening habits and preferences.

What NPR One can teach us about radio intros

May 20, 2015

On May 14, Sara Sarasohn (NPR One’s Managing Director) and I held a webinar to share findings from a recent exercise. The NPR One team identified intros that performed well on the app (meaning, people skipped them less often). Then, Sara and I took a close look/listen, in search of patterns. We have both edited NPR newsmagazines (and Sara was also an Arts desk editor), so we leaned on that prior editorial experience to come up with our findings.

NPR Digital Services Monthly Product Update

Here is a summary of bug fixes and feature enhancements that we have made to Core PublisherComposer 2, the NPR One AppStationConnectDS Marketing Forms & QuickPledgeStation Analytics System, and our Streaming Service over the last 4 weeks.

NPR Digital Services Monthly Product Update

Here is a summary of bug fixes and feature enhancements that the Digital Services Team has made over the last 4 weeks.

Core Publisher Updates:  

NPR One Webinar - Local Content Workflow

Dec 12, 2014

Jennifer Strachan presents this interactive webinar on how your fellow stations are working with their local content in NPR One and ideas about adjusting workflow. This webinar is for stations that are already working with NPR One and want to improve workflow, and for stations that have yet to start adding local content to NPR One.

Over the last few weeks we have made the following updates and improvements to NPR One:

  • Network parents are now denoted by an NPR One logo, making it easy for stations to find and edit NPR One settings

Core Publisher Lite Available for NPR One

Nov 10, 2014

All who wish to participate in NPR One are encouraged to produce local segmented audio stories.  One way to upload these stories into the app is by using a simpler version of Core Publisher, called CP Lite.  By using CP Lite, your station does not have to invest in technical resources to connect to the NPR Story API. 

V1.5.2 of the API Wordpress Plug-in Now Available

Oct 24, 2014

Version 1.5.2 of the NPR API Wordpress plugin is now available. We've added some new functionality, fixed several bugs, and improved documentation. 1.5.2 is available under the master branch at https://github.com/npr/WP-DS-NPR-API (tagged: 1.5.2) Highlights include:

How to add your branding: Logos

Aug 19, 2014

Inside the NPR One app, your station's brand is presented in two distinct ways: logos and a hello audio branding pieces connected to the NPR hello at the beginning of a user session. Each of the branding placements can be updated and managed by stations, or stations can rely on the default placements created for stations by NPR. Stations can use StationConnect to manage and update branding elements inside NPR One.

Learn where you can find your logo in the app, how to prepare your logo, and instructions on how to upload your logo below.

Inside the NPR One app, your station's brand is presented in 3 distinct ways: text identifiers, logos, and a hello audio branding pieces connected to the NPR hello at the beginning of a user session. Each of the branding placements can be updated and managed by stations, or stations can rely on the default placements created for stations by NPR. Stations can use newly created tools within StationConnect to manage and update branding elements inside NPR One.

Learn where your "hello" audio branding will be heard in the app, how to prepare your audio, and instructions on how to upload your "hello" audio branding below.

Editorial Guidelines & Content Specifications

Jul 23, 2014

NPR One Editorial Guidelines & Content Specifications

We have partnered with advisory group stations and members from the station community to provide you with editorial guidance and specifications to help you create your content for NPR One.  There are 4 content areas/buckets that stations will have the option to create local content for in NPR One.  Please see a brief description for each content type , as well as a link to the full editorial guidelines and content specifications for each below. Read more about the content flow...

Frequently Asked Questions

Jul 22, 2014

Please find a list of common questions below to help troubleshoot questions you may have while setting up your newscasts in NPR One.  If you do not find the answer to your issue below, please email nprone@ds.npr.org.

Q.How do I access StationConnect?

Inside the NPR One app, your station's brand is presented in 3 distinct ways: text identifiers, logos, and a hello audio branding pieces connected to the NPR hello at the beginning of a user session. Each of the branding placements can be updated and managed by stations, or stations can rely on the default placements created for stations by NPR. Stations can use newly created tools within StationConnect to manage and update branding elements inside NPR One. Below you will see visuals to detail where your station's brand is presented in the app and access to the instructions to update these elements in StationConnect.

What is NPR One?

Jul 7, 2014

NPR One: Public radio made personal.

NPR One is a new digital listening app that will blend NPR and Member Station news reporting into a rich, localized, on-demand experience.

It is primarily a local/national newsmagazine experience, but enabled with digital capabilities that customize to the user and enables features such as skipping.

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