Revenue & Marketing

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Our revenue and marketing products help stations build personal relationships with local audience by converting listeners and explorers of digital content to new supporters. NPR stations use our email marketing solution through Salesforce Marketing Cloud to build campaigns that drive audience traffic to their latest news stories and remind members of their annual renewal date. Our tools also allow stations to capture their audience’s support through Marketing Forms, our secure e-commerce solution for digital donations.

When we first announced the launch of Marketing Forms three years ago, we worked with our Member stations to identify two key areas for improving our customized software: donation recurring payment data and pledge drive reporting.

Now that stations have over a year’s worth of live experience working the product, it’s time to evaluate the progress we’ve made and what future development would be most effective.

2016 in Review:

Before you get to work for your next pledge drive, make sure you're reviewing all the latest Marketing Forms updates for better reporting and measurement. 

Here's a peek into the features in Marketing Forms designed to help you make your next pledge drive your best yet:

NPR One: one more way to reach listeners during pledge drive

Sep 13, 2016

  As you gear up for your on-air membership drive, keep in mind that NPR One can help support your multi-platform messaging campaign. Many stations are reporting improved drive results when listeners encounter similar messaging across all a station's platforms. 

NPR One should be one of those platforms.

Just as you may support your on-air drive with web banners, follow-up emails, in-app messaging, and/or social media outreach, so can you coordinate your NPR One pledge spot to reflect your fund drive theme. However, make sure to tweak your key drive messaging to the younger, newer public radio audience that is using NPR One.

During pledge audio, NPR One listeners will be able to tap on their screen and go directly to the pledge page as you've designated in Station Connect. If you're looking to track donations direct from NPR One, you can use the same instructions for adding pledge audio and a pledge URL to NPR One, and input a dedicated pledge URL you only use for NPR One.

NPR One Membership Leads: Things to know and things to do

Aug 17, 2016

Each month you download lists of emails of your NPR One listeners. But, then what?

That’s a question we heard from a lot of you at PMDMC in Boston. As a network, we’re still figuring out how to best use these leads to turn NPR One listeners into donors. We’re looking forward to working and learning along with you.

But we aren’t starting from scratch. Here’s what we’ve heard and learned from stations that are already engaging with their NPR One leads.

We are working on integrating new features from Salesforce Marketing Cloud into the NPR DS station accounts.  Below is more information on what is available now, and what's coming later this year:

Admin Mobile App for iPhones -- Available now!
Share results of your email campaigns away from your desk

If you’re using a iPhone (Android version is coming soon), you can now download a free Salesforce Marketing Cloud mobile app to manage, view and share results of your email campaigns without being tethered to your desk.

Set it and forget it email management

Later this summer, we plan to enable Automation Studio for member stations who want to try marketing automation in their email campaigns.

In Salesforce Marketing Cloud, Automation Studio can help you automate email tasks (sends, reporting) in a visual interface.

For example, many stations send multiple emails for a member renewal campaign. With Marketing Automation, you can set up a multi-step campaign to automatically send one or more emails and define how log to wait before automatically sending the next email, etc.

Improved interface for creating and sending emails

Later this year, a new content editor will appear in your Email Studio area of Salesforce Marketing Cloud. In beta for over a year, NPR has begun testing the Content Builder with some of our own internal groups and we’re excited by many of the new improvements detailed below.

Improved user interface

Sample sustainer upsell modal window
Visual design: Adam Kiryk

Below is an update on what's being worked on for the NPR DS Marketing Forms this summer. 

**Update** More information is available in the recording & slides from the Summer Updates Webinar held on 7/7/2016:

A secure payment gateway is required to process payments through the NPR DS Marketing Forms.  Stations wishing to make use of the forms need to first create an account with one of four compatible gateways:

  • Sage
  • Paypal Payflow Pro
  • Authorize.net
  • Vantiv

All gateways may be used for securely charging a donor's credit card.  However, EFT/ACH processing is not available through Authorize.net with our forms.

Depending on your workflow for processing pledges, there are advantages and disadvantages to using certain gateways.

Sample sustainer upsell modal window
Visual design: Adam Kiryk

As we confirm our Summer 16 feature release schedule for Marketing Forms, we have opportunities for you to provide our team with valuable feedback on these upcoming features:

1. Real-Time Pledge Reports Survey (May 6)

Thank you for your feedback about using our two real-time pledge reports (Member Comments and Pledge Revenue Summary) since our initial release last fall. As part of improving these reports, we need some more information about your expected use of reporting during pledge drives in order to plan future development.

**Update 2/29/16 - The deployment of the new code has been delayed until the week of 3/7/16. Sara Terpeny will be contacting stations to confirm the new deployment schedule**

Our first 2016 Marketing Forms update is ready for release to all sites on March 2-3rd. In order to deploy this update, all NPRDS Marketing Forms will require a maintenance window, in which your site can be unavailable for up to 30 minutes. In our last quarterly deployment, most sites were back live within 15 minutes.

Below is information on recent updates made to the NPR DS Marketing Forms and the Salesforce Marketing Cloud email marketing service.

MARKETING FORMS
 
Universal Analytics Update

On October 27th, we updated all sites to include a new tracking code within the Marketing Forms pages to support the NPRDS Station Analytics System’s move to Universal Analytics on December 1st.

Recording and slides from the 10/1/15 webinar introducing NPR Digital Service's new email marketing service for NPR Member Stations powered by Salesforce Marketing Cloud (formerly Exact Target). 

All stations using the old Pulse/Lyris email marketing system will need to move off the old system before 2/26/16.

Please contact us with any questions.

Webinar Recording:

Offline forms allow staff members and volunteers to enter pledges with options that are not available to your web visitors, including:

NPR DS Marketing Forms
Adam Kiryk / NPR

New secure payment forms application to replace Quick Pledge 

Stations can look forward to a new service from Digital Services this year that helps stations reach revenue goals by deeply engaging with their audience through email, social, mobile and Web platforms.  The new Digital Marketing Suite (DMS) is designed to be a flexible and modular software solution for those responsible for online membership and development revenue. The first application to be released is a new digital donation form application called, Capture.

Twelve NPR member stations are working with NPR Digital Services this month to pilot a new Web-based form tool from KIMBIA, a leading online fundraising platform. 

This month, 12 NPR member station membership teams are working with NPR Digital Services to pilot a new Web-based form tool from KIMBIA, a leading online fundraising platform.