How Do Topic Pages Draw Audience and Google Juice?

9:49 am
Tue August 14, 2012

How Do Topic Pages Draw Audience and Google Juice?

Lead in text: 
Topic pages are easy to configure in most content management systems, including Core Publisher. They showcase your newsroom's expertise and depth on chosen topics, and with a permanent URL, Google likes these pages, too, so they surface higher in search. Here's an excellent tutorial on topic pages.
One strategy for news organizations to compete in an environment in which narrow-interest competitors abound is to re-organize the content on their websites into topical sections, which are sometimes referred to as "verticals," "niche sites" or "shells."