Ki-Min Sung

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Web Writing
2:19 pm
Thu June 13, 2013

Best Practices for Web Writing [VIDEO]

Write like your hair is on fire!
Credit KatieKrueger / Flickr

 This session examines techniques for webifying your radio story for the online audience. We also explore what makes a great web-native story.

We will also take a look at how to manage your time when producing content for several mediums. Some questions to ask: 

1. Who is my audience?
2. What is most relevant?
3. What is the best use of my time? 

If you're looking for some inspiration, take a look at the work of some of these excellent journalists in broadcast:

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Writing
2:20 am
Fri April 12, 2013

Writing for the Web Session: Webify or Go Native [VIDEO]

Write like your hair is on fire!
Credit KatieKrueger / Flickr

There are two types of writing you can provide for your digital audience: webified radio stories and web-native content. When deciding what kind of coverage you want to provide, ask yourself a few questions: 

1. Who is my audience?
2. What is most relevant?
3. What's the best use of my time? 

When you sit down to write your story, take time with the lede, be brutal with quotes and add context where it's relevant. 

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5:11 pm
Mon April 1, 2013

Great Use of Audio in a Web Post

This feature from WLRN's Kenny Malone made my day because of his selective use of audio. It's a well-written story with visuals that elevate the story. (Where did he find that basketball camp report card from 1972?) But take a closer look at how Malone treats the audio: the clip selection is precise and offers something that can't be replicated in text. Take a read and then take a listen.
The squiggly line seemed to show up out of nowhere. It happened at the Greensboro Coliseum on Sunday, March 17th. Confetti was falling. Hurricanes were
Read More: http://wlrn.org
Audio Innovation
2:20 pm
Tue February 19, 2013

Learn how WNYC has Become a Leader in Innovative Storytelling [VIDEO]

Dean Cappello, Chief Content Officer & Senior Vice President of Programming WNYC/NYPR
Credit WNYC

Fostering new ideas from concept to reality brings rewards, but it's not without risk.

We talked to Dean Cappello, Chief Content Officer and Senior Vice President of Programming at WNYC about how the station has become a leader in innovative storytelling on multiple platforms. 

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Audio Innovation
4:17 pm
Wed February 13, 2013

What Public Radio Can Learn From Slate's Podcasts

The line outside a taping of the Culture Gabfest in New York wrapped around the block.
Credit Slate

In the early days, Slate’s podcasts amounted to Andy Bowers reading web articles into a mic. Podcasting has come a long way and has seen its share of experiments. Slate's podcasts, in particular, now have a unique sound that fans love. Their popular podcasts include Political GabfestCulture GabfestHang Up and ListenThe Audio Book Club, and many others. 

I reached out to Andy to talk about innovation in digital audio because the sound of Slate's success is so different from what I hear from traditional public broadcasters. Much of the public radio podcasting space consists of repurposed broadcasts. But if you take a listen to some of the other successful podcasters, you too will hear a difference in sound. There is room on the internet for all varieties. 

Andy Bowers outlined the extraordinary development of Slate's Podcasts in our innovations in digital audio webinar

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Audio Innovation
11:41 am
Tue February 12, 2013

Visualizing Sound With 99% Invisible's Roman Mars [VIDEO]

Roman Mars, host of 99% Invisible.
Credit Raymond Ahner

 99% Invisible, the radio program about design and architecture, has not only developed a growing listener base for the audio, but has a considerable following online for the program's visual experience.

We interviewed 99% Invisible host and producer Roman Mars about the challenge of visualizing sound in a webinar on February 14.

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Workflow
4:05 pm
Fri February 8, 2013

Experiment and Evaluate: How One Reporter Manages Her Workflow [VIDEO]

KUNC Reporter Grace Hood

How does a radio reporter balance the growing demands of a digital audience? It's not unusual for KUNC reporter Grace Hood to do the following for a story:

-gather audio
-live-Tweet
-take a photograph
-write and produce the radio story
-write the web story

As you develop your digital reporting skills, it's easy to feel overwhelmed. To avoid that feeling, Grace recommends the following:

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Writing
4:08 pm
Wed January 30, 2013

Writing for the Web: Audience, Relevance and Time [VIDEO]

Write like your hair is on fire!
Credit KatieKrueger / Flickr

This session examines techniques for webifying your radio story for the online audience. We also explore what makes a great web-native story.

Consider asking yourself the following three questions when deciding what content you want to post online: 

1. Who is my audience?
2. What is most relevant?
3. What is the best use of my time? 

If you're looking for some inspiration, take a look at the work of some of these excellent journalists in broadcast:

Read more
Digital Strategy
3:21 am
Thu June 28, 2012

Main Transmitter Down, KUNC Captures 1500% More Audience Online

An aerial photo of the Colorado High Park fire on June 10, 2012.
Kirk Siegler / KUNC

Correction: This post has been updated to clarify the broadcast coverage that was available to listeners at the beginning of the fire. 

On the morning of June 9, the Colorado High Park wildfire near Fort Collins was just 40 acres. By the end of the day, the fire had consumed 8,000 acres and was zero percent contained. This was one of the worst forest fires in the state’s history. 

KUNC had the additional challenge of having a major transmitter in the burn area. 

Hours into their coverage, KUNC’s main broadcast on 91.5FM was knocked out when power to the transmitter went out. Photos of the charred area surrounding the transmitter reveal just how much damage was done. KUNC was able to broadcast on lower-powered channels two days later, which reached most of their primary coverage area, but they were still without their strongest broadcast frequency for more than two weeks.

Listeners were able to get news about the fire through KUNC's mulitple broadcast channels. But it turns out that KUNC had another channel that people were tuning into in what turned out to be record numbers: KUNC.org

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Aggregation
6:06 pm
Thu May 10, 2012

Aggregation [VIDEO]

Aggregation has become an important tool for reporting the news online. We cover some aggregation how-tos and best practices in this session. You can find the recorded webinar, slides and links below. 

Webinar

Slides

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