Increase shared posts with new social buttons

Oct 25, 2016

We know that strong digital strategies rely on sustained user engagement. We also know that promoting and exploring user engagement is a topic that's always on your minds, as it is ours. User engagement means not only pages per visitor, but measuring how that visitor interacts and engages with the story. 

Social buttons at the top of a post

One way this intersects with broader distribution of stories is via social sharing. After researching and exploring how to promote social sharing, we've developed new social buttons on post pages that we hope will encourage visitors to your stories to share them with friends. 

At the top of the post, visitors will now see branded buttons for Twitter, Facebook, Google+ and email. Upon click, each button will launch the application to create a social post that links directly to your story. 

End of story social buttons

As visitors complete the story, an additional set of visible social media icons will reinforce social sharing.

We look forward to hearing from you how this impacts your audience's behavior, and how your experimenting with user engagement on your own stories.