Training on Demand: Building Digital News Capacity (part 1) [VIDEO]

Dec 23, 2013

Season's greetings. As the year comes to an end, we bring you the first set of webinars in our three-part series on building digital news capacity; the series are based on our 11-week Knight training.

These first three sessions lay the foundation for building digital capacity in your newsroom and for crafting stories that will resonate with and engage your audience. Sessions include: understanding web metrics and user behavior; how to write headlines; and how to write for the web. Here's part two and part three.

We’ve repackaged each webinar from the 11-week training—by time stamping key takeaways as a way to make them easier to navigate and digest. While they build upon each other, and are intended to be consumed sequentially, you can pick and choose which topics you wish to explore and progress at your own pace.

If you have any questions or comments or would like feedback on any of the optional “homework” assignments—please reach out at

Credit via flickr/writetoreply

Analytics for Reporters
Air Date: April 16, 2013
Digital News Specialists: Will Snyder & Michelle Bellettiere
Time Commitment: 56:05 mins
Watch the webinar: here

You should watch this webinar if: you want to understand how your audience behaves online and how it differs from your on-air audience. 

We know a lot about our radio audience and their listening habits but digital trends are different. It is important to explore the digital listening habits of your online audience as it can provide a good foundation for the choices you make about your online content.

Credit via flickr/reinvented

The Elements of a Good Headline
Air Date: June 5, 2013
Digital News Specialist: Eric Athas
Time Commitment: 58:20 mins
Watch the webinar: here 

You should watch this webinar if: you want to understand what makes a good headline online.

Headlines make or break the reach of your digital stories. Without a headline that promises something specific, readers will be confused and disinterested and the story will not get in front of many people. In this session, we'll discuss how to write headlines that people will click and share. We’ll also offer hands-on exercises and critiques. 

Credit via flickr/KatieKrueger

Practices for Web Writing
Air Date: June 13, 2013
Digital News Specialist: Ki-Min Sung
Time Commitment: 54:57 mins
Watch the webinar: here

You should watch this webinar if: you want to understand why writing for the web and an online audience is different than storytelling on the radio.

Stories crafted for the radio audience have different structures than stories designed for the web. In this session, we will look at those differences and share what works best for the online audience. We will also go over web-native storytelling, which has proven to be a highly effective writing style for engaging your online audience.

What's next?
Stay tuned for the next three-part series, which will include webinars on workflow, photography and aggregation.

These sessions were created in the Spring and Summer of 2013. Any changes to best practices will be noted in the text.