email marketing

SMC Sunset: Frequently Asked Questions

Jun 29, 2017

When do I need to be off my NPR DS Salesforce Marketing Cloud Account?

December 1st. All NPR SMC accounts will be closed after this date.

Will I continue to be billed by NPR for my account if I move earlier?

Salesforce Marketing Cloud Summer16 Update

Jul 7, 2016

We are working on integrating new features from Salesforce Marketing Cloud into the NPR DS station accounts.  Below is more information on what is available now, and what's coming later this year:

Admin Mobile App for iPhones -- Available now!
Share results of your email campaigns away from your desk

If you’re using a iPhone (Android version is coming soon), you can now download a free Salesforce Marketing Cloud mobile app to manage, view and share results of your email campaigns without being tethered to your desk.

Set it and forget it email management

Later this summer, we plan to enable Automation Studio for member stations who want to try marketing automation in their email campaigns.

In Salesforce Marketing Cloud, Automation Studio can help you automate email tasks (sends, reporting) in a visual interface.

For example, many stations send multiple emails for a member renewal campaign. With Marketing Automation, you can set up a multi-step campaign to automatically send one or more emails and define how log to wait before automatically sending the next email, etc.

Improved interface for creating and sending emails

Later this year, a new content editor will appear in your Email Studio area of Salesforce Marketing Cloud. In beta for over a year, NPR has begun testing the Content Builder with some of our own internal groups and we’re excited by many of the new improvements detailed below.

Improved user interface

Recording and slides from the 10/1/15 webinar introducing NPR Digital Service's new email marketing service for NPR Member Stations powered by Salesforce Marketing Cloud (formerly Exact Target). 

All stations using the old Pulse/Lyris email marketing system will need to move off the old system before 2/26/16.

Please contact us with any questions.

Webinar Recording:

NPR DS Marketing Forms
Adam Kiryk / NPR

New secure payment forms application to replace Quick Pledge 

Stations can look forward to a new service from Digital Services this year that helps stations reach revenue goals by deeply engaging with their audience through email, social, mobile and Web platforms.  The new Digital Marketing Suite (DMS) is designed to be a flexible and modular software solution for those responsible for online membership and development revenue. The first application to be released is a new digital donation form application called, Capture.