Email Marketing Features

SMC Sunset: Email Features

Jun 29, 2017

For stations evaluating email marketing solutions, we’ve outline features to look for and ask about. Ultimately, the cost of the solution you select will depend on factors such as your list size, the volume of email you send, the number of users who will need to access your account, and the level of advanced features needed.

Below, we’ve broken out the features being used by stations using our Salesforce Marketing Cloud service between those most commonly used, and those more advanced features used by few stations.

Most commonly used features:

Salesforce Marketing Cloud Summer16 Update

Jul 7, 2016

We are working on integrating new features from Salesforce Marketing Cloud into the NPR DS station accounts.  Below is more information on what is available now, and what's coming later this year:

Admin Mobile App for iPhones -- Available now!
Share results of your email campaigns away from your desk

If you’re using a iPhone (Android version is coming soon), you can now download a free Salesforce Marketing Cloud mobile app to manage, view and share results of your email campaigns without being tethered to your desk.

Set it and forget it email management

Later this summer, we plan to enable Automation Studio for member stations who want to try marketing automation in their email campaigns.

In Salesforce Marketing Cloud, Automation Studio can help you automate email tasks (sends, reporting) in a visual interface.

For example, many stations send multiple emails for a member renewal campaign. With Marketing Automation, you can set up a multi-step campaign to automatically send one or more emails and define how log to wait before automatically sending the next email, etc.

Improved interface for creating and sending emails

Later this year, a new content editor will appear in your Email Studio area of Salesforce Marketing Cloud. In beta for over a year, NPR has begun testing the Content Builder with some of our own internal groups and we’re excited by many of the new improvements detailed below.

Improved user interface