Pledge Case Studies

During pledge week at stations all across the country, every boy's and girl's fancy turns to one thing: Show me the money. Teams focus on the best ways to drive awareness (and conversion), and we wonder how to best use our web site as part of the package. So we try everything: 300x250 ads, big banners, lightboxes, interstitial pages, and more.

But here's the question: What actually works? Which of these online formats actually drive increased conversion rate and pledge amount? And do the intrusive ad formats negatively affect user engagement -- do they annoy people so much that it discourages them from using the site?

We decided to run a test and find out.

Online Donations on the Rise in 2010

Jan 10, 2011

An article by Chronicle of Philanthropy reports that online giving grew considerably in 2010, especially for year-end giving. They provide results from three large organizations that handle online gifts for non profits, and their numbers show an increase in online giving amounts in 2010 ranging from 10% to whooping 40% over 2009.

How did our Quick Pledge stations fare in comparison? I pulled some stats to see: